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Home Crypto

From “Unbanked” to “Crypto-Empowered”: 160 New Yorkers Begin $12,000 USDC Pilot

by Anindya Paul
November 30, 2025
in Crypto
Reading Time: 4 mins read
0
GiveDirectly

Source: givingmultiplier.org

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The South Bronx and East Harlem are busy neighborhoods, where a financial revolution has quietly started. A group of 160 low-income individuals has begun receiving a total of $12,000 from a non-profit called GiveDirectly. However, rather than receiving their funds through bank checks or traditional means, they are getting this money through cryptocurrency digital rails very quickly.

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This program is a pilot, and it is being run by GiveDirectly to explore the possibilities between welfare and blockchain (which consists of digital technology). Funded by legacy donations from Coinbase, the program aims to test whether digital dollars—specifically the stablecoin USDC—can offer a faster, more efficient lifeline to those ignored by the traditional banking system.

The “Crypto-First” Aid Model

While guaranteed income programs have popped up across the United States in recent years, this pilot distinguishes itself by its method of delivery. Participants receive their funds directly into a crypto wallet, holding USDC (USD Coin), a stablecoin pegged 1:1 to the U.S. dollar.

The funding structure is unique. It originated from GiveCrypto, a philanthropy arm of Coinbase that was wound down two years ago. Rather than letting the remaining funds sit idle, Coinbase donated the capital to GiveDirectly to execute a “last mile” test of crypto aid. The goal is to bypass the slow, fee-heavy machinery of traditional banking, which often eats into the meager resources of low-income families through overdraft fees and minimum balance requirements.

“We want to see how people react when money arrives through digital wallets instead of bank accounts,” explained Emma Kelsey, the program lead. “Do they perceive it differently? Is it more or less useful to them?”

Why a Lump Sum? The $8,000 Question

Unlike a standard Universal Basic Income (UBI) model that drips money slowly over time, this New York pilot employs a “hybrid” approach. Participants began receiving monthly stipends of $800 in September, which will continue through February. However, the real game-changer arrived in November: a massive $8,000 lump sum dropped into their digital wallets all at once.

This structure is backed by research from a predecessor program in Georgia called “In Her Hands.” That initiative found that while monthly payments help keep the lights on, they rarely allow for “transformative” financial moves. A large lump sum, conversely, empowers recipients to pay off crippling debt, put a security deposit on a safer apartment, or invest in certification courses to upgrade their careers.

Political Support in the Bronx

The South Bronx and East Harlem have been selected as locations for a strategic purpose, which was informed both by a community’s economic need and unique political environment. Both areas are represented by political leaders demonstrating exceptional support for cryptocurrency, as an instrument of potential inclusion in the financial system.

Local leaders such as Ritchie Torres have often said that cryptocurrencies can “free” low-income individuals from the exorbitant fees charged by check-cashing services and banks. Likewise, Eric Adams has run for office as Mayor of New York. He has frequently said that he wants to make New York City the “Crypto Capital of the World,” and will often point to those who do not have access to banks as the primary beneficiary of innovative uses of Blockchain technology. Because of this cover created by local leaders, GiveDirectly was able to conduct this type of innovative experiment in New York City without the regulatory challenges it has encountered in other parts of the country.

Testing the Rails: Hold, Cash Out, or Spend?

The pilot represents more than just charity; it provides an opportunity to conduct a stress test to see how stablecoins can be utilized in the real-world economy. While some people believe that cryptocurrency is too complex and/or too volatile for everyday use, the fact that the program uses USDC as its underlying cryptocurrency eliminates the potential volatility risk associated with cryptocurrencies like Bitcoin.

Nonetheless, there is still the issue of an “off ramp” associated with stablecoins.  Can participants easily convert their USDC into goods and services? The pilot will track whether users choose to immediately cash out their USDC into fiat currency at an ATM, use a crypto-debit card to buy groceries, or perhaps keep the funds in their digital wallets as a form of savings that—unlike a physical cash stash—cannot be lost or stolen.

A New Blueprint for the Safety Net?

As the five-month trial races toward its February conclusion, the data gathered could reshape how aid is delivered globally. If the pilot proves that crypto rails are faster, cheaper, and preferred by recipients, it could challenge the dominance of the slow-moving government checks that have defined the American safety net for decades.

For the 160 New Yorkers currently navigating their holiday season with an extra $8,000 in their pockets, the technology is secondary. The relief, however, is very real.

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Anindya Paul

Professional content creator with strong expertise in content writing, filmmaking and social media strategy. Skilled in digital storytelling, scriptwriting, video production, sound design and graphic design - crafting compelling narratives across platforms. Known for delivering high-quality, engaging content under tight deadlines. A collaborative team player with a sharp creative instinct, adaptability to evolving trends, and a focus on impactful, results-driven communication.

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