Google’s next-generation Pixel flagship, the Pixel 10 series, was expected to follow tradition and debut on August 13, 2025. However, recent reports now confirm that the launch has been delayed. While this news has caused some disappointment among Pixel fans, the wait won’t be too long and there’s still plenty to be excited about.
Initial leaks and industry chatter pointed to August 13 as the official reveal date for the Pixel 10 lineup. This made perfect sense, it would’ve mirrored the launch date of the Pixel 9 series, which went live on August 13, 2024. For months, fans and analysts marked the same date on their calendars, assuming Google would stick to its annual rhythm.
However, those expectations were upended when Android Headlines, one of the original sources reporting the August 13 date, backtracked and issued an update. According to their new findings, the Pixel 10 launch has been pushed back by one week to August 20.
Pre-Order and Availability Timeline: A New Schedule
While the delay is relatively minor a seven-day shift. It does impact the broader availability timeline for the Pixel 10 series.
Here’s the updated timeline:
- Launch Date: August 20, 2025
- Pre-Orders Begin: Same day as launch (August 20)
- Shipping Starts: August 28, 2025
- In-Store Availability: Expected by the end of August
Had the original plan stayed intact, Pixel 10 pre-orders would have started on August 13, with devices arriving on consumers’ doorsteps around August 20. Now, eager buyers will have to wait an extra week to get their hands on Google’s latest flagship.
Why the Delay? Google Remains Silent
Google has not officially commented on the delay, leaving the reasons behind it open to speculation. In the past, delays in Pixel hardware launches have been attributed to supply chain hiccups, software optimization challenges, or coordination issues with retail and carrier partners.
One possibility is that Google wants to ensure the new Tensor G5 chip, reportedly manufactured by TSMC rather than Samsung Foundry, is performing at optimal levels. Transitioning fabrication partners is a major shift that requires extensive validation and quality assurance.
Another potential reason could be marketing strategy. By delaying the launch slightly, Google may be attempting to avoid overlap with competing product announcements or gain more media attention in a less crowded tech news cycle.
What We Know So Far About the Pixel 10 Series
Even with the delay, much of the Pixel 10’s core specifications have already been leaked. According to reliable sources:
- The Pixel 10 series will be powered by the Tensor G5 SoC, built on TSMC’s advanced fabrication process. This marks Google’s break from Samsung’s foundry operations, though the Samsung Exynos 5400 modem is still expected to be used for cellular connectivity.
- The CPU configuration will reportedly feature:
- 1x Cortex-X4 performance core
- 5x Cortex-X725 cores (split into two efficiency clusters)
- 2x Cortex-A520 cores
- Design-wise, the Pixel 10 isn’t expected to drastically differ from its predecessor. The core visual elements, camera visor, flat edges, and minimalist aesthetics, will likely carry over from the Pixel 9.
While the Tensor G5 chip promises stronger performance and better energy efficiency, there’s still one potential downside that has raised eyebrows among Pixel enthusiasts: the modem.
Rumors suggest Google will stick with the Samsung Exynos 5400 modem, the same one used in the Pixel 9 and Galaxy S24. While it’s a competent 5G modem featuring support for mmWave, sub-6GHz, and even NTN satellite connectivity. It hasn’t been without problems. Users of the Pixel 9 series occasionally reported weak signal reception, dropped calls, and higher-than-average power consumption related to modem activity.
Many hoped the Pixel 10 would make a switch to a MediaTek or even a Qualcomm modem for improved stability and performance, but that now appears unlikely. Whether Google has optimized the Exynos 5400 to resolve past issues remains to be seen.
Despite the week-long delay, anticipation for the Pixel 10 series remains high. Google has carved out a unique space in the smartphone market with its software-first approach, excellent cameras, and pure Android experience. The Pixel 10 is expected to push these advantages even further.
For Google, this launch is critical. With Apple gearing up for its iPhone 17 reveal and Samsung trying to regain ground with its Galaxy S25 lineup, the Pixel 10 must deliver not only on performance but also on reliability and innovation.
In the grand scheme of things, a seven-day delay is a small hiccup but it comes with symbolic weight. The Pixel 10 represents Google’s next big bet in hardware, from chip design to user experience. A smooth, well-received launch could boost Google’s presence in premium smartphone markets globally. Conversely, even small missteps like modem issues or delayed shipments could hurt the momentum the Pixel brand has been slowly building.
With just under three months to go until launch, all eyes will be on Google. Let’s hope the extra week leads to a more refined product that’s worth the wait.
