Action camera maker GoPro has announced that it will cut around 145 jobs, nearly 23% of its total workforce, after the company reported a steep 37% decline in sales. The layoffs are part of a broader restructuring plan aimed at reducing costs and helping the company return to profitability amid mounting pressure in the consumer electronics market.
According to the company’s latest filing, the job cuts are expected to be completed by the end of 2026. The move comes as GoPro continues to struggle with weakening demand for its cameras and increased competition from rivals in the action camera and 360-degree camera segments. The sales decline, recorded toward the end of 2025, has significantly impacted the company’s financial performance and forced management to take corrective steps.
GoPro said the restructuring process is expected to cost between $11.5 million and $15 million, with most of the expense going toward severance packages and healthcare benefits for affected employees. A portion of the cost is expected to be recognized in the current quarter, while the remaining amount will be spread over the rest of the year.
“GoPro to cut about 145 jobs as sales continue to slide amid rising competition.”~Reuters Business
“GoPro announces layoffs as the company battles declining revenue and market pressure.”~CNBC
Company Bets on Restructuring and New Product Launches:
Despite the difficult phase, GoPro has made it clear that it is not stepping back from the market. Chief Executive Officer Nicolas Woodman said the company is focusing on new product launches and software improvements as part of its recovery strategy.
The company is likely to introduce a new line of more professional-oriented cameras powered by its next-generation GP3 processor. According to industry observers, this might be a critical step in helping GoPro gain lost ground against competitors like DJI and Insta360, both of which have gained significant popularity in recent years.
GoPro had earlier projected a return to profitability by the end of 2025, but instead ended the financial year with a loss. This latest restructuring marks yet another cost-cutting measure after previous rounds of layoffs in recent years, reflecting the prolonged challenges faced by the company.
“GoPro cuts nearly a quarter of workforce in effort to restore profitability.”~Bloomberg Technology
Competition and Weak Demand Continue to Pressure Business:
Market analysts point out that GoPro’s troubles are linked not only to lower consumer spending but also to the rapid improvement in smartphone camera technology. Many users who once preferred dedicated action cameras are now relying on high-end smartphones and rival devices that offer similar video capabilities.
In 2025, the company reported revenue of around $652 million, marking a significant year-on-year decline. The latest layoffs underline the pressure on hardware-focused firms that are finding it difficult to maintain growth in an increasingly saturated market.
GoPro’s upcoming product cycle will now be closely watched by investors and customers alike, as the company attempts to stabilise sales and rebuild confidence after one of its sharpest workforce reductions in recent years.
“We remain focused on innovation and delivering the best capture experience for creators worldwide.”~GoPro
