Guy Kawasaki is a Silicon Valley marketing executive. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Here are some of the inspiring quotes from the man who popularized the term “evangelist”.
- Great companies start because the founders want to change the world… not make a fast buck.
- The biggest titles don’t always have the biggest brains. Instead, go after key influencers.
- Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
- Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them.
- When you’ve worked hard and walked through the doorway of opportunity, don’t slam it shut behind you.
- When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
- A crash is when your competitor’s program dies. When your program dies, it is an ‘idiosyncrasy’.
- Ambitious failure, magnificent failure, is a very good thing.
- Don’t be discouraged by the size of your network – inspire one person and you are doing good.