How Can You Grow Your Business Using Cryptocurrency?

An ever-increasing number of companies across the globe are using Bitcoin and other digital assets to create a solid financial foundation, build a transparent supply chain, and leverage cheaper and faster money transfers, to name a few. Tesla, for instance, invested $1.5 billion in Bitcoin in February 2021 and has been accepting cryptocurrency for purchases of electric vehicles since March 2021. Understanding where and  how to buy Bitcoin is crucial. You can use your virtual currency as a payment, even if a vendor doesn’t have accommodation for crypto enthusiasts. Merchants are embracing digital assets in the hope that they’ll secure a competitive advantage in the market and that Bitcoin and other cryptocurrencies will expand. 

Blockchain technology revolutionizes the way a business operates, from streamlining operations to enhancing customer experiences, ultimately leading to increased productivity and cost savings. A business can buy, hold, and sell cryptocurrency, but all trades must be made using a bank account set up in the name of the company. And any funds held are considered company assets, so they’ll be taxed at ordinary income rates. The use of cryptocurrency for conducting business presents new and exciting opportunities. Nevertheless, the trajectory isn’t without its challenges, and what sets one business apart from the other is learning to prepare for them, seeing challenges as opportunities to grow. 

A Business That Leads With Cryptocurrency Is A Business That …

Expands Brand Awareness To New Audiences 

Companies have different target audiences because not all products and services appeal to everyone. By collecting users’ opinions, you can create a better experience for them, meeting their requirements and expectations, which is essential for retention and loyalty. Whether an organization is brand new or well-established, it must implement strategies to forever draw in new business, that is, to increase its reach and widen its audience. Cryptocurrency can help you reach a more cutting-edge and tech-savvy clientele with disposable income that leads to higher spending.

Gen Z is forecasted to become the largest, wealthiest generation, reaching $12 trillion by 2030, overtaking Baby Boomers. So if you haven’t paid too much attention to how you can attract younger consumers, there’s no better time than now to do it. Perhaps not surprisingly, the younger generation is invested in cryptocurrency and/or NFTs and is likely to have financial goals like building an emergency fund or saving for retirement, even though it’s many years in the future. The financial attitudes of younger consumers are characterized by a positive belief that Bitcoin’s value will rise in the coming months. 

Helps Spur Awareness About The Technology 

Cryptocurrency awareness plays a significant role in shaping adoption, which means it’s necessary to have an informed understanding of blockchain technology and digital assets to accelerate their broader adoption in the financial landscape. If you’re very technology-forward, introduce cryptocurrency to your staff members by providing resources and training that help them better understand digital assets and how to comply with tax requirements. You can create an upskilling strategy for coping with the radical changes in the workforce. Put simply, rather than searching for new talent, you can train your own employees in blockchain technology. 

Accepts It As A Method Of Payment 

Top global brands have joined the crypto revolution by offering consumers the possibility to purchase goods online and within their stores using cryptocurrency. Businesses operating within specific verticals, such as gaming, luxury goods, and travel, account for most transactions. Accepting cryptocurrency as a means of payment comes with many advantages, such as lower transaction fees (1% per transaction), better fraud prevention (It’s impossible to tamper with transaction data), and attracting new audiences (people become customers for life). Companies that accept cryptocurrency have better cash flow owing to the speed at which transactions are processed.

To accept Bitcoin as a business, you have to:

1. Decide on a crypto payment gateway: Some crypto gateways allow you to accept fiat currencies in exchange, meaning you don’t need to hold crypto on your balance sheet. These systems include robust security features that enable safe transaction processing. It’s perfectly fine to use your personal crypto wallet to accept payments.
2. Create a crypto wallet: Not all crypto wallets are designed for business use, and the wrong choice can lead to potential setbacks. Think about the control of private keys, legal compliance, and financial reporting capabilities. The payment gateway will instruct you how to connect your digital wallet.
3. Integrate the payment gateway: It can be done through low-code solutions like plugins and hosted payment pages, APIs, or similar software tools. If you have a customizable crypto payment gateway, you can tweak it according to your preferences and users’ expectations. 

Has An Alternative To Compensating Balances

Entrepreneurs often find themselves struggling to manage finances, and one issue that comes up is compensating balances, which requires a lot of capital. Rather than applying for a line of credit, you should better opt for cryptocurrency, an effective alternative. It’s designed to appreciate and never depreciate in value. Bitcoin, for instance, maintains a high exchange rate because it’s scarce – as the supply of coins diminishes, demand increases, which in turn drives the price upward. Largely driven by institutional investments, cryptocurrency has become aligned with market movements, but that doesn’t necessarily mean that when news of inflation strikes, Bitcoin’s value declines. 

By holding cryptocurrency, you can reduce counterparty risk to banks and third-party intermediaries because it’s securely stored with cryptographic keys, which allows for flexible custody arrangements but also imposes greater responsibility. Use a noncustodial crypto wallet to transact at any time because the assets are always available to you. A hardware wallet is considered the safest form of self-custody and ensures a high level of protection against online threats like hacking and phishing. The only risk in self-custody is losing the keys, which can lead to the permanent loss of the cryptocurrency. 

The Final Note 

Companies worldwide are adopting Bitcoin, taking a few tentative steps into uncharted territory, and you should follow in their footsteps. It can offer significantly higher returns than most traditional investments.