In a major boost for financial inclusion, InPrime Finserv — a tech-enabled NBFC — has raised ₹50 crore ($6.02 million) in its Series A1 funding round. The round was led by Pravega Ventures, with continued support from existing investors Z47, InfoEdge Ventures, and Kettleborough VC. This funding is expected to significantly deepen InPrime’s presence in India’s underserved heartland—often referred to as ‘Bharat’.
Image Credits: Startuptalky News
Backing Bharat’s Aspiration: The InPrime Mission
Founded in 2021 by Sneh Thakur, Manish Raj, and Rajat Singh, InPrime Finserv is on a mission to serve Informal Prime Households—India’s ambitious but often credit-starved segment comprising micro and nano entrepreneurs, self-employed professionals, small retailers, and agri-sector workers.
These are not low-income, high-risk borrowers. Instead, they represent the aspiring middle class with stable earnings, growth mindset, and a relentless pursuit of upward mobility. Yet, they often remain out of reach of traditional banking due to a lack of formal documentation or standardized financial footprints.
“Our Prime customers are the engine of India’s informal economy. When they grow, India accelerates toward its $10-trillion ambition. We’re proud to stand shoulder-to-shoulder with them,” said Rajat Singh, Co-founder & CEO, InPrime Finserv.
Tech Meets Trust: InPrime’s Unique Credit Experience
InPrime’s approach combines technology, data-driven insights, and grassroots-level empathy to build what it calls a formal-economy-grade credit experience—but for those typically outside the financial mainstream.
The company’s self-service digital platform, backed by local field teams, acts as a bridge between aspirations and access. It offers customers control, transparency, and credit tailored to their needs.
Notably, InPrime has developed tools like the Credit-O-Meter, a vernacular discovery solution that identifies high-intent, creditworthy borrowers in Tier 2 and 3 markets. This innovation makes it easier for informal households to navigate formal finance.
Proven Leadership with Deep Lending Roots
The founding trio brings a strong legacy from their previous leadership stints at Ujjivan Small Finance Bank, one of India’s leading inclusive finance institutions. Their hands-on experience in grassroots banking and their execution-first philosophy are core to InPrime’s DNA.
This blend of on-ground wisdom and digital innovation has enabled the company to disburse ₹100 crore worth of loans to over 7,500 households in just three years of operations.
Investor Confidence in Vision and Execution
Leading the round, Pravega Ventures expressed strong belief in InPrime’s mission and team:
“India’s emerging middle class is the engine of the country’s next economic chapter. InPrime is expanding access and reimagining what a credit experience should look like for this segment,” said a Pravega spokesperson.
Z47, which doubled down on its investment, praised the team’s executional excellence:
“The founding team has an enviable track record of deep empathy and first-principles thinking. They’re building a generational institution,” said Avnish Bajaj, Founder and Investor, Z47.
What’s Next: Scaling Smartly and Responsibly
With the fresh capital infusion, InPrime plans to:
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Expand into 50 new locations across Karnataka, Uttar Pradesh, Rajasthan, and Haryana
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Strengthen and diversify its product suite, including a focused push into secured lending
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Deepen credit delivery using multi-channel distribution, field teams, and digital tools
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Forge strategic co-lending partnerships to scale and diversify capital sources
The company’s future is anchored in building a scalable, trust-first, and tech-driven financial institution—one that doesn’t just lend but uplifts.
Image Credits: The Story Watch
About InPrime Finserv
InPrime Finserv (STK Credit Pvt Ltd) is a next-gen NBFC focused on India’s emerging middle class. With a risk-first mindset, tech-led underwriting, and deep market understanding, it’s creating a new credit experience that balances scale with responsibility.
As India eyes its $10 trillion dream, startups like InPrime are laying the groundwork by empowering the real economy—the local shopkeepers, farmers, and entrepreneurs of Bharat—one responsible loan at a time.
