Lamborghini is preparing to expand its lineup with a fourth model, and this time, the Italian automaker is looking backward to move forward. Speaking during the 12 Hours of Sebring, Lamborghini CEO Stephan Winkelmann confirmed that the brand is considering a two-door 2+2 grand tourer, marking a return to the company’s earliest identity.
For decades, Lamborghini has been synonymous with mid-engine supercars and, more recently, high-performance SUVs. But according to Winkelmann, something has been missing from the portfolio. That missing piece is a grand tourer, a segment that played a foundational role in Lamborghini’s history.
The company’s first two production models, the 350 GT and 400 GT, were elegant long-hood grand tourers powered by V-12 engines. Now, Lamborghini appears ready to revisit that formula in a modern, electrified form.
SUV and Sedan Plans Ruled Out
As Lamborghini explored options for its fourth model, several segments were considered. However, Winkelmann made it clear that both a smaller SUV and a four-door sedan were quickly eliminated.
The reasoning is simple. The SUV space is already covered by the highly successful Urus, which has become Lamborghini’s best-selling model since its launch in 2018. Adding another SUV would risk overlapping with existing offerings.
A sedan, meanwhile, was ruled out due to declining demand. Winkelmann pointed out that most luxury sedans today sell primarily in long-wheelbase configurations, which he believes don’t align well with Lamborghini’s design philosophy. The company previously explored this idea with the Estoque concept in 2008, but that vision now appears firmly shelved.
Instead, Lamborghini is shifting focus toward a more emotional, driver-focused vehicle category.
A Modern Grand Tourer Takes Shape
The upcoming model is expected to follow the two-door 2+2 grand touring layout. This configuration offers performance with added practicality, allowing for small rear seats while maintaining sleek proportions.
While details remain limited, the new car could draw inspiration from Lamborghini’s 2014 Asterion concept, which combined performance with hybrid technology. More recently, the Lanzador concept unveiled in 2023 has also hinted at the brand’s direction.
Originally introduced as a fully electric concept, the Lanzador’s production version is now expected to feature a plug-in hybrid powertrain. Lamborghini recently announced it would delay its fully electric plans beyond 2030, opting instead to focus on hybrid performance across its lineup.
A New Design Direction?
The Lanzador concept featured a raised ride height, muscular wheel arches, and coupe-like styling, blending elements of a GT and crossover. However, Winkelmann’s latest comments suggest the production version could adopt a lower stance with more traditional grand touring proportions.
If that happens, Lamborghini could deliver a car that blends everyday usability with signature performance and dramatic styling. The move would also create a more balanced lineup alongside the Revuelto, Huracán successor, and Urus.
Launch Timeline
The fourth Lamborghini model is expected to arrive toward the end of the decade, likely around 2029. While that may seem far off, more details are expected to emerge over the next few years as development progresses.
For Lamborghini, the strategy is clear. The brand isn’t just adding another model. It’s reconnecting with its origins while shaping its electrified future.
