Mahindra teases five all-electric SUVs which will make their global debut on August 15 this year. Four of these models will likely be coupe-SUV. The teaser shows the vehicle’s side profile or silhouette.
Furthermore, the company will showcase these concept versions of the electric vehicles at the Mahindra Advanced Design Europe (MADE) studio in Oxfordshire, United Kingdom. Mahindra’s new EV design project is headed by the company’s Chief Designer – Pratap Bose. While we don’t have many details about these products as of now, Mahindra is expected to share key highlights about these upcoming EVs in the coming days.
It is worth mentioning that Mahindra’s ‘born electric’ tagline hints that all these SUVs have been developed as EVs from the ground up and on a dedicated electric vehicle platform. Tata Motors, Mahindra’s arch-rival, has already revealed the concept versions of the Curvv and Avinya, which will be based on a dedicated EV platform. Mahindra’s upcoming born electric SUVs will be unlike anything else we have seen from this UV maker yet. However, the teaser video hints that one of those five SUVs might be the electrified version of the company’s flagship SUV, XUV700. We will get to know more details about these products on August 15. Mahindra will also launch the XUV300-based XUV400 electric SUV in India soon.
Till now, Mahindra has introduced drab-looking EVs that didn’t play with customers’ heart strings. If you’re wondering why, you can take a look at e2O, e2O Plus, and eVerito. But from there Mahindra, as a conglomerate, has gone on to develop the 1900 bhp electric supercar, Battista under their subsidiary Pirinfarina. Mahindra went from 0 to 100, real quick (both figuratively and literally). Born Electric SUVs, as the name suggests, are designed as electric vehicles from the ground up.
Mahindra made their electric vehicles like e2O and e2O Plus under the subsidiary Mahindra Electric. But Mahindra has created a new EV subsidiary company so that they can have undivided attention on both their ICE vehicles and EV portfolio. For starters, this new company will make 4 new EVs for global markets.
The EV segment in India is currently dominated by Tata Motors with their Tigor EV, Nexon EV, and Nexon EV Max. Tata Motors currently has over 83% of the four-wheeled EV passenger market with MG trailing behind. As India’s local manufacturing is being pushed, and import taxes are increased, the competition in the local market is increasing. Tesla being a global EV automaker, couldn’t enter India’s market due to the high import taxes. Where after multiple discussions with the Indian government, the automaker halted its move to enter India.