Matrix Partners India Invests in E-commcerce Startup Zoomtail

Zoomtail gets funding from Martix Partners India

Zoomtail Technologies Pvt Ltd, a Bangalore-based startup that offers e-commerce enabler solutions for fashion retailers, has secured an undisclosed amount in a seed round of funding. The funding round has been led by Matrix Partners in India.

In a report, the investment firm has disclosed that some other investors including MakeMyTrip Chief Product Officer Anshuman Bapna, Freecharge Founder Kunal Shah, US-based seed-stage investor V1 Capital, and Curefit business head Shamik Sharma also participated in the round.

The startup is planning to employ the new funding to expand the team and its customer base and network reach, along with ramping up the technology platform.

Founded in the year 2018, by Swadesh Srivastava and Varun Jain, Zoomtail basically provides a chat-based platform for the small fashion retailors so that they can discover and keep up with the latest fashion trends and purchase inventory. The platform also helps create an omnichannel experience for the retailers.

Talking about the latest investment, Rajinder Balaraman, Director at Matrix India, stated, “We believe that India’s retailers can play an integral role in serving consumers in the right fashion selection at the right cost-to-serve including logistics and returns…”

The founders of Zoomtail, Jain and Srivastava said in a statement, “Our vision is to enable fashion SMEs (small and medium enterprises), and people working in them, by giving them easy-to-use tools to be more effective and expand their business.”

Picture Credits: Inc42