Credits: About Twitter

Microsoft’s Zune: A Blast from the Past and a Twitter Giveaway

Some technological innovations become recognisable in the ever-evolving realm of technology, while others vanish into obscurity. The latter category includes Microsoft’s Zune MP3 player, which was discontinued in 2012 after battling to stand out in a market dominated by multipurpose smart devices. However, the Zune has unexpectedly seen a rise in popularity, in part because of its inclusion in the Guardians of the Galaxy film series from Marvel. Microsoft recently made waves by running a Twitter contest where participants could win a brand-new Zune.

Peter "Star-Lord" Quill reaches out for a Microsoft Zune in a still from the Guardians of the Galaxy franchise

Credits: Marvel Studios

The Rise and Fall of the Zune:

Microsoft unveiled the Zune in 2006 as a rival to Apple’s iPod. It touted capabilities including wireless synchronisation and a platform for social sharing. Microsoft eventually terminated the Zune in 2012 despite attempts to enhance the product and broaden its offers since it was unable to match the level of popularity of its competition.

Guardians of the Galaxy and the Zune:

In an unexpected turn of events, the Zune gained popularity again once it appeared in the Guardians of the Galaxy series. Chris Pratt’s portrayal of the title character, Peter Quill, popularly known as Star-Lord, had a strong bond with music as a way to honour his late mother. His connection was initially shown by mix tapes being played on a Sony Walkman. To add a comedic twist, the directors of Guardians of the Galaxy Vol. 2 “upgraded” Quill’s tape deck to a Zune digital music player.

Microsoft’s Initial Reaction:

Media and fans alike were interested in the Zune’s appearance in Guardians of the Galaxy Vol. 2. It’s interesting to note that the film’s director, James Gunn, acknowledged during a Facebook Q&A session that Microsoft was initially unhappy with the film’s satirical depiction of the Zune. Any hostility, however, appears to have been settled as seen by Microsoft’s subsequent actions, which show a shift in attitude.

The Zune’s Revival, Sort Of:

The release of Guardians of the Galaxy Volume 3 changed Microsoft’s perception of the Zune for the better. Even the website was brought back to life by the corporation, but with a new purpose: STEM research in space. Although the Zune was not fully revived, Microsoft’s decision showed that it was open to the device’s surprise resurgence in popularity.

The Twitter Giveaway:

When Microsoft’s official Twitter account announced a contest for an unopened Microsoft Zune, it stirred up a lot of interest. This gave collectors and technology lovers the chance to own a piece of vintage technology. It’s crucial to remember that Microsoft did not guarantee the Zune’s functioning, emphasising that it was being provided “AS-IS” with no promise that it would perform.

The Companies Involved:

The Zune was developed by Microsoft, a technological behemoth renowned for its operating systems, applications, and hardware. Microsoft has persisted in innovating and succeeding in numerous other industries, such as cloud services, gaming, and productivity software, despite the Zune’s commercial failures. The business’s choice to take advantage of the Zune’s growing popularity by participating in the Twitter giveaway demonstrates its capacity for flexibility and openness to new chances.

On the other side, the Guardians of the Galaxy franchise is the work of Marvel Studios, a well-known film studio. Marvel Studios has amassed a sizable fan base worldwide thanks to its engaging storytelling and colourful characters.The Zune’s involvement in the Guardians of the Galaxy movies brought a sense of humour and nostalgia, which appealed to both franchise fans and tech enthusiasts.


The Guardians of the Galaxy films and the unexpected rebirth of interest in the Microsoft Zune have given fans and collectors a once-in-a-lifetime chance to own a piece of vintage technology. Despite not guaranteeing the viability of the unopened Zune, Microsoft’s choice to hold a Twitter giveaway for one shows the company’s readiness to accept and engage with unforeseen trends and opportunities.