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Mumbai-based mobile marketing platform Vserv secured funding

Experian, which is a US-based data, and analytics company, has now picked up a strategic stake in the Mumbai based mobile marketing platform Vserv.

The partnership will offer solutions to the banking, insurance, and financial services sector to help them reach out to a specific consumer, offer access to the financial products and services and facilitate last-mile reach, said the announcement.

It did not disclose the financial details of the transaction.

“We will focus on rolling out smart products for the BFSI sector across the marketing stack as their key business partner. Indian consumers have a huge appetite to adopt friction-free digital sign-ups for financial products. Vserv and Experian will work closely with the BFSI sector to enable it,” Khurana, co-founder, and chief executive officer, Vserv said.

“Experian currently has records of over 940 million unique loans in India. This partnership builds on our initiative to enable financial inclusion by expanding scoring to new-to-credit (NTC) customers by leveraging our in-house analytics capabilities,” said Sathya Kalyanasundaram, country head and managing director, Experian India.

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