Global streaming giant Netflix is deepening its presence in India with a significant new office lease in Hyderabad—a move that signals its long-term ambitions in one of its fastest-growing markets. As competition intensifies in the streaming space, this expansion highlights Netflix’s focus on content innovation, technology, and local ecosystem development.
Credits: MagicBricks
A Strategic Lease in the Heart of Tech Hub
Netflix, through its subsidiary Line Gatos Advanced Imaging and Visual Effects India LLP, has leased 41,435 sq ft of premium office space at the Atria Block of the International Tech Park Hyderabad (ITPH) in Madhapur. The property, owned by VITP Private Limited and held under CapitaLand India Trust, places Netflix right in the middle of Hyderabad’s bustling IT corridor.
The lease spans two floors and began on August 1, 2025, for a duration of five years. At a rental rate of ₹95 per sq ft per month, Netflix will pay approximately ₹39.36 lakh in monthly rent, with payments commencing from October 2025. The agreement also includes a 5% annual escalation clause, reflecting a standard but strategic long-term commitment.
Beyond Rent: Parking, Deposits, and Lock-In
The deal goes beyond just office space. Netflix has committed a hefty security deposit of ₹2.36 crore, underlining its serious intent. Additional costs include ₹1.43 lakh per month for 41 car parking slots and ₹74,400 for 124 two-wheeler parking spaces—an indication of the scale of operations expected at the facility.
The lease also comes with a three-year lock-in period, ensuring stability for both tenant and landlord. Such clauses are typically used in high-value commercial real estate deals to secure long-term occupancy and reduce turnover risks.
Hyderabad: Emerging as a Creative-Tech Powerhouse
Netflix’s expansion aligns closely with Telangana’s broader vision of transforming Hyderabad into a global hub for AVGC (Animation, Visual Effects, Gaming, and Comics). The state government has been actively promoting infrastructure and policy initiatives, including plans for a dedicated IMAGE Tower to support the sector.
This vision is already attracting global players. Earlier this year, Netflix launched its Eyeline Studio in Hyderabad—a global production and innovation hub designed to deliver high-end visual effects and storytelling. The Hyderabad facility joins an elite network of Eyeline locations across cities like Los Angeles, Vancouver, Seoul, and London, making India a critical node in Netflix’s global production ecosystem.
A Pattern of Strategic Real Estate Moves
This Hyderabad lease is not an isolated move. In 2023, Netflix renewed its lease for two office units at Godrej BKC in Mumbai’s Bandra Kurla Complex (BKC), spanning 1.37 lakh sq ft. That deal came with a steep monthly rent of ₹4.28 crore and a security deposit of ₹34.3 crore, reflecting the premium nature of commercial real estate in Mumbai.
The company agreed to a rental rate of ₹313 per sq ft and secured 114 car parking spaces under a similar five-year lease structure with a 5% annual escalation. These consistent leasing patterns suggest a well-planned expansion strategy rather than opportunistic growth.
Big Tech’s Growing Appetite for Hyderabad
Netflix is not alone in betting big on Hyderabad. Meta Platforms, through its subsidiary Facebook India, recently leased nearly 69,702 sq ft of office space in Hitec City. The five-year deal, valued at approximately ₹67 lakh per month, further cements Hyderabad’s position as a preferred destination for global tech giants.
With world-class infrastructure, a skilled talent pool, and proactive government support, Hyderabad is rapidly evolving into a magnet for both technology and creative industries.
What This Means for Netflix and India
Netflix’s latest expansion reflects more than just real estate growth—it signals a deeper integration into India’s creative and technological landscape. By investing in infrastructure and talent, the company is positioning itself to produce more localized, high-quality content while leveraging India as a global production hub.
As the streaming wars intensify, such strategic moves could give Netflix a competitive edge—not just in India, but across global markets. The Hyderabad office may well become a cornerstone in Netflix’s next phase of innovation and storytelling.
