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This IPL Season Ola goes big on Marketing -Ties up with Hard Rock Café, Launches #TypesOfFans social media campaign !

Ola -Marketing

(Image Credits : https://www.olacabs.com/)


  • Ties up with Hard Rock Café across outlets in Mumbai, Gurgaon, Bangalore, Hyderabad, Chennai & Pune
  • Launches its new social media campaign – #TypesOfFans
  • Thousands of fans; driver-partners and customers received free match day tickets this season

Bangalore, May 21, 2015: Cricket lovers all over the country now have more reason to enjoy the on-going cricket season, in its exciting final leg. Ola, India’s most popular mobile app for personal transportation and the “official cab partner” for 5 IPL 2015 teams today announced that it has tied up with Hard Rock Café India to offer every customer a free drink / beverage during the semi-finals when they take a ride to the Hard Rock Cafe outlets in their city through the Ola app on May 22nd. Customers will simply have to flash their trip invoice on their phones to get their free drink/beverage. Hard Rock Cafe will also create dedicated zones to screen playoffs during the final match. To participate, customers will have to enter the code ‘Matchnight’ in the Ola money recharge screen. A few lucky fans will get access to an exclusive all expenses paid treat at Hard Rock Cafe outlets during the finals.

“This cricket season has been a great success for brand Ola through the association with five IPL teams. We have been able to engage with cricket fans like never before, with our Twitter and Facebook campaigns this season. Through our partnership with Hard Rock Cafe, we aim to take this engagement to the next level. We are now offering our fans a chance to enjoy the last few matches in style by being a part of the private screening of the match at Hard Rock Cafe in their city. We will ensure they have a great experience during the all-expenses paid evening dedicated to the love of cricket, at Hard Rock Cafe”, said Sudarshan Gangrade, Vice President – Marketing & Alliances at Ola.

Vikram Varma, Associate Vice President – Marketing, Hard Rock Cafe India said, “We are happy to join hands with Ola in their efforts to pamper cricket lovers. We will ensure that Ola’s guests have a great time with us in this last leg of the exciting cricket season.”

Along with ensuring that customers have a good time during the cricket season, Ola also enabled deserving drivers to watch their favourite player play. Basis their performance & passenger rating drivers were chosen across the country & were given free hospitality tickets so that they could watch matches along with family & friends.

Md. Mohsin Khan, Driver partner at Ola Mumbai said, “Cricket is my passion & I have always enjoyed watching it but never got a chance to go to the stadium. It has been difficult to find time amidst driving but I was overjoyed when Ola gave me tickets to watch the match with my family. Watching it on TV is good but seeing it live was a dream come true for me. I could watch it around my duty timings so I didn’t lose out on business as well. This has just motivated me to perform better & win tickets next year also!”

Ola has also announced the launch of its “TypesOfFans” social media campaign. The campaign, which is live on Facebook and Twitter, offers a drivers’ view of the different types of cricket fans that they get to travel with during this IPL season. The campaign has been conceptualized and created in-house by Ola.



“Our social media campaign during the cricket season has been extremely successful. The new video campaign is a tribute to the quintessential Indian cricket fan and brings to light some of the most amusing cricket fan behaviour that we see around us! We are confident that cricket lovers will connect with these ‘fans’ and will most probably know someone who is like them amongst their family and friends!” added Sudarshan.


Ola is the ‘Official Cab Partner’ for five Indian Premier League 2015 (IPL 2015) teams – Chennai Super Kings, Mumbai Indians, Rajasthan Royals, Sunrisers Hyderabad and Kings XI Punjab offering fans a chance to win free tickets to watch IPL matches in their cities.

About Ola:

Ola (formerly Olacabs), founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and drivers onto a technology platform ensuring convenient, transparent and quick service fulfillment for both customers and drivers. Ola’s proprietary technology for drivers across commercial transport vehicles helps them connect with customers looking for a safe and reliable ride. Using the Ola mobile app, users across 100 cities can book from over 150,000 vehicles, including auto-rickshaws in Bangalore, Delhi, Chennai, Pune, Ahmedabad, Hyderabad and Kaali-Peeli taxis in Mumbai. The Ola app is currently available on Windows, Android and iOS platforms. Ola recently acquired TaxiForSure, India’s second largest cab aggregator, which continues to operate as an independent brand. Please visit www.olacabs.com for more information.




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