Tech giant OpenAI is jumping into the Super Bowl advertising game for the first time ever, ready to show off ChatGPT to millions of viewers tonight. The company behind the famous AI chatbot is reportedly spending a whopping $8 million for just 30 seconds of airtime during Super Bowl LIX at the Caesars Superdome in New Orleans.
The timing seems perfect. OpenAI just brought on its first-ever marketing chief, Kate Rouch, in December. She’s got quite a track record – you might remember that clever Coinbase Super Bowl ad from 2022 with the bouncing QR code. That was her work. Before that, she spent over a decade at Meta, so she knows a thing or two about getting people’s attention.
The AI Advertising Boom: OpenAI, Google, and Meta Go Big
OpenAI’s been busy giving itself a makeover too. They’ve rolled out a new logo and fresh look that tries to make AI feel less robotic and more friendly. It’s all part of their bigger plan to help everyday people feel more comfortable with AI technology.
They’re not alone in the AI advertising rush. The numbers tell the story – AI companies spent $332 million on ads last year, double what they spent the year before. And with ChatGPT now reaching over 300 million users every week, OpenAI is reportedly looking to raise another $40 billion, which could value the company at an eye-popping $300 billion.
The Super Bowl’s starting to look like a tech showcase this year. Google’s coming back with an ad for their Gemini AI, though they had a bit of a stumble – they had to fix their ad after getting some facts wrong about cheese, of all things. Meta’s joining in too, showing off their AI-powered Ray-Ban smart glasses. Interestingly, Anthropic, another AI company, is sitting this one out after running a quick 5-second spot last year for their AI assistant Claude.
AI Takes Center Stage at the Super Bowl
This Super Bowl is different from years past. People are calling it the “AI Super Bowl” because so many AI companies are advertising. With last year’s game drawing 210 million viewers, it’s easy to see why these companies are willing to pay big bucks for airtime.Â
The price tag for a 30-second commercial has jumped from $7 million last year to $8 million this year – but with that many eyeballs watching, many companies think it’s worth every penny.
The flood of AI companies into Super Bowl advertising shows just how mainstream artificial intelligence is becoming. For OpenAI, tonight’s big game is more than just a chance to show off – it’s a sign that AI is becoming as much a part of our everyday lives as the phones in our pockets or the apps we use daily.
With the world watching the Caesars Superdome tonight, OpenAI and other tech companies are betting big that their Super Bowl moment will help make AI feel less like science fiction and more like a helpful friend. And with the creative power of Super Bowl ads, who knows? Maybe we’ll all be talking about AI at the water cooler tomorrow morning instead of just the game’s final score.
