Ora, the electric vehicle (EV) brand under Great Wall Motor, has unveiled a premium sedan that will join its UK lineup in the first quarter of 2024. The sedan, already on sale in China as the Ora Lightning Cat, has been revealed in pre-production form at the Fully Charged Live event in Farnborough, UK. Ora seeks to compete with premium EV models like the Tesla Model 3 and the Hyundai Ioniq 6. The Ora Lightning Cat features the brand’s distinctive retro-futuristic design, with an emphasis on quality, technology, and specification. While pricing and specifications for the UK model will be announced in the coming months, GWM anticipates they will be competitive with brands like Tesla, Hyundai, and Kia.
According to Ora, the sedan will have a driving range of over 300 miles on the WLTP cycle, thanks to an 83-kilowatt-hour battery. The sedan’s UK version may receive a different name from the Lightning Cat. The Ora brand has been expanding rapidly in recent years, with the brand’s first UK model, the Funky Cat compact hatchback, slated for launch in the fourth quarter of 2022.
The brand aims to offer affordable and high-quality EVs to customers globally, with a particular focus on European markets. As more EVs enter the market, consumers will have a wider range of choices when looking to purchase a new vehicle. Ora is joining the fray with its retro-futuristic design and competitive pricing and specifications, seeking to carve out a place in the growing market for premium EV sedans.