Apoorv Anupam
03 July 2018, India:
Oyo has launched a new vertical, Auto Party. AutoParty is a service platform that provides banqueting and event planning services to customers.
Ankit Tandon, COO, OYO Townhouse said, “As an urban innovator, OYO is constantly looking for new and unique solutions to customer requirements in the real estate and hospitality space. In the wake of our foray into the MICE (meetings, incentives, conferences and exhibitions) segment, we further identified that the way wedding venues are booked and the events are organized in India is a highly broken process. The market is largely fragmented creating an enormous opportunity and also a chance for us to solve this problem. With AutoParty, we have introduced a one-stop solution for all the needs of customers who are planning a wedding without any hassles ensuring an end-to-end control of the experience.”
Auto Party will offer a one-stop shop for weddings and other events by integrating services like banqueting space, catering and decor along with dedicated event planners for clients, the company said.
Ankit Tandon further added, “Following an integrated approach backed by technology, AutoParty combines all the aspects of planning a wedding, be it banqueting, catering, décor or vendor coordination. By facilitating all these aspects through a common technology platform, we wish to offer our customers a seamless wedding experience with OYO.”
AutoParty is available across all categories offered by OYO. Currently, AutoParty is live in eight cities including Delhi/NCR, Jaipur, Lucknow, Kolkata, Mumbai and Bangalore.
(Image – Oyo AutoParty)