Parimatch has announced a fresh exclusive partnership with the Argentine Football Association (AFA), making its fifth regional sponsorship in Asia. This agreement will allow the AFA to strengthen its global presence and participate in sports technology gatherings in the region alongside with Parimatch. Simultaneously, Parimatch will solidify its position in the Asian market.
AFA has successfully expanded into new markets, gaining over 55 commercial partners and enhancing its digital content strategy. This strategy involves social media support in five languages, aiding in the attraction of new audiences.
The Football Association representatives believe that the collaboration with Parimatch will provide users with exciting opportunities to engage in official events, receive autographed t-shirts from Argentina’s national team players, and enjoy special moments during the game.
AFA President Claudio Tapia emphasized the significance of this collaboration, recognizing Parimatch as a key player in the gambling sector. “We are pleased to have Parimatch on board as our regional sponsor in Asia,” Tapia stated, highlighting how this alliance will enhance the AFA’s global presence.
Leandro Petersen, AFA’s Commercial and Marketing Director, commented: “The new regional partnership with Parimatch in Asia will assist us in solidifying our international position and growing our fan base in the region.”
Parimatch considers the signing of the agreement an important stage for further development. “In doing so, we reinforce our commitment to developing football in Asia and providing a unique gaming experience for fans. Our partnership with the AFA will allow us to expand our brands and actively engage with football fans in Asia,” the company said in its statement.
Parimatch, through its partnership with leading football organizations such as the AFA, promotes the development of the sport and popularizes football culture in Asia, bringing favorite teams closer to their fans. The company also plays an important role in promoting sports culture in the region, providing users with exclusive access to all the events and products related to Argentine football.
“This collaboration exemplifies the significant role that strategic alliances play in advancing the sports industry. Parimatch is consistently seeking new avenues for growth and innovation, and this agreement represents a further progression in that pursuit. We anticipate new possibilities that will arise from this partnership”, stated Parimatch.
