Petpooja was first established in Ahmedabad in 2011 by Parthiv and Apurv Patel as a way to address the daily operational difficulties that tiny local restaurants faced. Early on, the founders concentrated on issues that were prevalent in the Indian foodservice industry, such as manual billing, inefficient staff, and overloaded orders. Their strategy was straightforward: they visited kitchens, heard about actual issues, and created software specifically for India’s varied restaurant industry. Despite institutional investors’ doubts about the viability of the market, this grassroots approach assisted the business in gaining early traction among small chains and family-run restaurants. Petpooja’s dedication paid off, as she was able to hold onto her original clientele and gain more credibility outside of the major cities.
Becoming India’s Restaurant Technology Backbone:
Petpooja evolved over time from a meal delivery aggregator to a complete SaaS platform for restaurant management. Over 100,000 restaurants in India and elsewhere, including those in the US, Middle East, and Africa, rely on the company’s cloud-based platform for payroll, inventory, point-of-sale (POS), menu management, integrated online ordering (including Swiggy and Zomato), and analytics. Famous for its globally scalable user interface, it serves cities of all sizes and can accommodate both huge chains and mom-and-pop kitchens. With its strong integration into the food delivery ecosystem, particularly Zomato and Swiggy, where it handles about 25% of the online order volume routed through its clients, Petpooja has contributed to the digitization and automation of everyday operations, processing up to seven million orders daily.
Funding Success and Investor Confidence:
A turning point was reached in October 2025 when Petpooja raised ₹137 crore ($15.5 million) in Series C funding, led by Dharana Capital and accompanied by notable investors Ashish Gupta of Helion Ventures and the creators of Urban Company. The investment increased Petpooja’s valuation to over ₹910 crore, more than tripling its previous round, indicating that investors have a high level of faith in India’s foodtech SaaS industry. The funds will be utilized to improve customer service, expand Petpooja’s product line, and implement AI-powered automation capabilities like demand forecasting and intelligent reordering. With better margins and lower losses at ₹13.4 crore, Petpooja’s revenue increased 43% to ₹76 crore in FY24.
Expansion into Payroll Tech and Continued Product Innovation:
In 2025, Petpooja has expanded its portfolio beyond core POS and restaurant management, launching an integrated payroll and staff management system tailored for Indian small and mid-sized enterprises. With its biometric hardware, automated payroll computations, statutory deduction compliance features, and production-linked incentive modules, this next-generation payroll platform shows Petpooja’s ambition to automate an even wider range of tasks in the food service and hospitality industry. Using the solution’s smooth hardware, payroll software, and employee mobile app integration, over 25,000 SMEs have already embraced it for real-time attendance, error reduction, and mobile access to paychecks and leave requests. As part of its vision to be the tech backbone for the global hospitality industry, Petpooja is committed to solving restaurant pain points by bringing cutting-edge, reasonably priced technology to every aspect of the business. This push into payroll and people management ensures smoother hiring, statutory compliance, and higher productivity.
Vision for Global Expansion and Industry Impact:
By strengthening its position in Tier II and III cities in India and entering new international markets including the US, UAE, and Africa, Petpooja is well-positioned to accelerate its worldwide expansion. The founders have remained committed to using AI and automation to improve consumer engagement, optimize supply chains, and reduce waste. Their path from neighborhood kitchens to the global cloud shows the strength of scalable technology and cost-effective innovation in India’s startup scene. Petpooja serves as an illustration of how domestic SaaS businesses may provide effectiveness, profitability, and a wide-ranging influence for thousands of restaurants across the country and beyond as the food service sector digitizes and cloud kitchens become more common.
