In this article, we will delve into how Roomstory.ai is reimagining interior shopping through artificial intelligence, backed by a robust pre-seed funding round and visionary founders.
A Bold Step Forward in Design-Tech
Roomstory.ai, India’s first AI-powered shopping assistant focused exclusively on interiors, has secured ₹3 crore in a pre-seed round led by Rukam Sitara Fund. The round also saw participation from Aakash Anand, Founder of Bella Vita Organic, and Wolfpack Labs. The capital will fuel the startup’s AI enhancements, help launch its digital platforms, and build a thriving user community.
At the heart of Roomstory.ai lies a mission to eliminate the traditional trade-off between visual inspiration and actual shopping. “Most interior platforms force you to choose between inspiration and shopping; we eliminate that divide,” said Ekatva Jain, Co-founder and CEO. “Roomstory doesn’t just show you a beautiful room; it hands you the exact tools to recreate it, wherever you prefer to shop.”
Credits: Startuptalky
The Tech-First Approach to Interiors
Founded by architect-entrepreneurs and longtime friends — Ekatva Jain (CEO), Sahil Lunia (Chief Design Officer), and Punit Jain (COO) — Roomstory.ai brings over a decade of design experience and 100+ completed interior projects into the digital age. Their platform blends design expertise with cutting-edge AI to allow users to explore styled rooms and instantly shop every item through direct links to retail partners.
The product experience is deliberately visual-first and aims to mimic the inspirational appeal of Pinterest, but with a twist — every item is shoppable. This “inspiration-first commerce” approach seeks to bridge the long-standing gap between dreaming and doing in home design.
Backing from Visionary Investors
Rukam Sitara Fund, known for its support of consumer-first, design-forward brands, led the funding round with strong conviction in Roomstory’s mission. Archana Jahagirdar, Founder and Managing Partner of the fund, commented:
“Roomstory is the kind of bold, intuitive idea we love to support, rooted in deep design expertise and powered by cutting-edge AI. Their platform unlocks massive potential in a category that has long lacked innovation.”
Aakash Anand echoed this sentiment, highlighting the market opportunity: “Roomstory is tapping into a massive shift in how modern consumers discover and buy for their homes. Their AI-native approach bridges the long-standing gap between dreaming and doing.”
A Booming Market Ripe for Disruption
Globally, the home and interiors category is worth over $800 billion, with India poised to claim a significant slice. The interior design sector in India is projected to reach $38.2 billion by 2027, growing at a staggering 30% CAGR. When combined with the furniture market, the total opportunity touches nearly $76 billion.
Roomstory.ai is strategically positioned to lead this transformation. With urbanization, rising disposable incomes, and an increasingly design-aware consumer base, the need for a platform that merges inspiration with transaction has never been greater.
What’s Next for Roomstory.ai?
With the fresh infusion of capital, Roomstory.ai is set to:
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Expand its AI capabilities for better personalization
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Launch its website and mobile applications
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Build a community of interior enthusiasts and shoppers
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Onboard retail partners for a seamless, shoppable design experience
The company aims to become the go-to destination for interior inspiration that translates directly into purchases — removing the friction that has long plagued the online decor journey.
About Rukam Sitara Fund
Based in New Delhi, Rukam Sitara Fund is a venture capital firm focused on backing early-stage Indian startups that are reimagining consumer experiences through innovation. Their mission extends beyond investment — they actively mentor and accelerate ventures that reflect bold vision and purpose-driven entrepreneurship.
Credits: Startup Rise Asia
Conclusion: The Future Looks Beautiful
Roomstory.ai isn’t just a new tech product; it’s the start of a new way to design, shop, and live. By merging design intelligence with powerful AI and seamless e-commerce, it is poised to reshape how India — and potentially the world — decorates its living spaces.
