Scentials Beautycare & Wellness Pvt Ltd which is a Mumbai based startup founded by the tennis player Mahesh Bhupathi and Jinesh Mehta, has now raised INR 25 crore in the funding round of Series A from The Venture Capital, Unilever Ventures.
Scentials has recently revealed Virat Kohli one8 brand in the fragrance category in the month of January this year and followed it with launching a line of skin care products – Arias with the actor Lara Dutta.
The company is also centering on developing, designing, distributing and manufacturing products through multiple brands across the skin care, fragrances, men grooming, makeup which is shaped by the vision and personalities of some of the various Indian celebrities.
Scentials has the global endorsement and licensing agreements with some of the most successful celebrities in the fields of entertainment and sports to design, manufacture, market, develop and distribute productions through multiple brands across the skin care, fragrances, men grooming and make-up.
“Since our inception, we have focused on making high-quality beauty products available at affordable prices to the consumer and have already received great traction. This has been made possible through our strategic partnerships with top celebrities – both actors and sports persons – whose personalities and presence resonate with consumers not only in India but also globally,” Jinesh Mehta, chairman, scentials said.
Pawan Chaturvedi, Investment Director at Unilever Ventures said, “Scentials is building a unique beauty brands studio platform that combines fast paced innovations across beauty categories with endorsements from top tier Indian celebrities in sports, films & entertainment. The celebrity partnerships provide massive traditional and social media reach driving brand salience.”