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Snapdeal Launches India’s First Online Store for the Differently Abled – Going the Tata Way?


Snapdeal.com launched India’s first online Rehab and Support Store on International Day of People with Disability. his store aims at providing the accessibility to differently able people for a convenient shopping experience. The store was inaugurated electronically by Dr.Shashi Tharoor , The Member of Parliament, Chairman, Standing Committee on External Affairs and former Union Minister.With more than 1,100 products ranging from wheelchairs to hearing machines and walking sticks, the store will also enable the buyers to compare product specifications and make an informed buying decision.


Tharoor said, “We have all long taken for granted that as long as we can afford to buy something, we can go wherever we want, buy whatever we want. But the differently abled usually do not have that opportunity. For them, it is a struggle to get to a shop, and reach the kind of product they need. With this initiative, the differently abled can now buy products at the click of a mouse.”


Rohit Bansal, Co-founder, Snapdeal.com, added, “Approximately 27 million people in India have a disability and there are barely any services specifically targeted at providing them with access to benefits of India’s technological progress. Through this initiative, we are aiming to provide them access to various support and rehabilitation products. Now, people with different abilities will be able to access these niche products easily sitting in the comforts of their homes for a convenient shopping experience.” The store can be accessed here.


Only a few month ago, Ratan Tata, Chairman Emeritus, Tata Sons, made a personal investment of undisclosed sum in Snapdeal. The Tata Group has always been very committed to bringing about social improvement. Be it building India’s most affordable car or the Tata Tea Jagorey Campaign !  And the commitment to social improvement seems to be going every place with Mr Tata.


Whatever the reason behind this Snapdeal initiative, it is a fantastic initiative that we hope serves and an example to all the stores out there. We hope that online stores like these become a usual thing and not one of a kind exception.



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