One of the most challenging jobs in the automotive business is operating Stellantis, according to our assumptions. Managing not less than 14 brands worldwide is definitely for weak hearts. This is particularly true when you consider that there is some crossover between several businesses.
Stellantis has reassured its commitment to all 14 brands and also confirmed that they are not spilling off any of its brands. Now, the original 2021 pledge to maintain all of the “powerful, iconic brands” remains in effect. This implies that until at least the end of the decade, companies like Lancia, DS Automobiles, Abarth, and the rest of the gang will be a part of the conglomerate. Stellantis has stated that it is committed to all 14 of its brands and also confirmed that they are not spilling off any of its brands.
Stellantis’s long-term commitment
Stellantis’ brief press statement is in response to a video that the great-grandson of Walter P. Chrysler recently uploaded to YouTube. Frank B. Rhodes, Jr.’s ideal scenario would be for Dodge and Chrysler to separate from Stellantis and establish a new Chrysler Corporation. That is more easily said than done, though, as he needs investors to make it happen. The two American brands are staying put in the wake of Stellantis’ latest declaration.
Just one month after the CEO made hints that unprofitable brands would be discontinued, Stellantis has confirmed its long-term commitment. Car companies that are losing money, according to Carlos Tavares, will be shut down if they can’t turn a profit. We can’t afford to have financially unsuccessful brands.”
Following this announcement, industry insiders were quoted by Reuters, who suggested that Maserati would be up for sale and that Lancia or DS Automobiles might be phased out. All fourteen will continue under Stellantis, therefore it appears that none of this is accurate. Lancia is an Italian brand that is finally getting new models and is increasing its reach outside of its home market, so it really wouldn’t make sense to fire them now.
Will Maserati establish its value?
Maserati needs more time to establish its value because it is also updating its lineup. Stellantis classifies DS with Alfa Romeo and Lancia as “premium” brands, whereas Maserati is classified as “luxury.” Since its 2014 separation from Citroën, the French brand has never really taken off, and many people are still perplexed as to why it was split off in the first place. Maintaining DS as a top-tier trim level would have been more sensible.
The next-generation Giulia will arrive in 2026, while a new Stelvio will debut next year. Although they have different designs, the SUV and sedan pair will be built on the same basis as Dodge’s new Charger. Alfa CEO Jean Philippe Imparato told us earlier this year that the new Giulia looked like “the bomb.”
Despite trailing sales in certain markets, Jeep, Ram, Citroën, Fiat, Opel/Vauxhall, and Peugeot should be alright because they are competitive brands. Remember that in addition to these 14 businesses, Stellantis owns a 51% stake in Leapmotor International, a joint venture in which it also has a 20% stake.
