Some members of the firm’s AI division have been laid off by Take-Two Interactive, including AI head Luke Dicken. This is happening amid ongoing doubts about the extent to which AI can be used within game production.
In a LinkedIn update since deleted, Dicken explained that he had moved on from his role at the company, with the AI team he leads concluding their time there as well. This decision has disappointed him personally, with him asking for assistance in finding employment for his former teammates, highlighting the past seven years of his team’s work developing solutions to aid developers during the game production process.
Prior to joining Take-Two Interactive, Dicken worked at Zynga, a major subsidiary of the company. The AI team he headed has been tasked with developing systems that would enhance workflows and not replace them, according to Dicken himself.
The number of employees laid off remains unknown as Take-Two has provided no further information on the matter. The reason behind the decision is still a mystery for anyone outside the company. Nevertheless, the recent statement of CEO Strauss Zelnick provides some insights.
Why Take-Two CEO Straus Zelnick Calls AI-Generated Hits “Laughable”
In the course of the last year, Zelnick became more vocal regarding his thoughts on AI and its role in developing video games. From his point of view, artificial intelligence cannot become a source of creating popular titles.
According to him, AI algorithms use already collected data, and, thus, can never generate anything original. Creativity can only be brought into life by humans.
Zelnick expressed his thoughts about AI in rather harsh words. In one of his interviews, he stated that the assumption of creating a popular game through AI is “laughable.” Moreover, he questioned the ability of AI to create an entire marketing campaign for a game. In response, Zelnick emphasized that it was impossible.
This perspective diverges from how certain businesses have perceived AI in the past. Some developers and tech companies regard AI as an aid that could help them generate content, cut costs, and aid in design-related processes. At times, AI might assist with animation, voice acting, and quality control.
Unlike the aforementioned tech companies, Take-Two doesn’t entirely dismiss the possibility of using AI in game development. According to Zelnick, the company is ready to accept any technological innovation that eases the process of developing software. The main idea here is the extent to which those innovations should be used. In Take-Two’s case, technology aids people’s creative potential.
The context of these layoffs deserves particular attention due to the nature of the company’s current project. Take-Two is working on Grand Theft Auto VI, an eagerly awaited piece of software. Produced by Rockstar Games, GTA VI meets Zelnick’s description of a big-budget game that couldn’t exist without human creativity.
Take-Two’s “AI as Helper” Strategy in the Shadow of GTA VI
Developing games of this caliber takes a lot of time and effort by many people. While AI can help develop games in some ways, it certainly does not do the essential part of designing, writing and illustrating that designers, authors and artists do. In other words, this goes in line with what Zelnick said: AI is a helper, not a creator.
Thus, these layoffs might mean that Take-Two is changing its policy on the use of AI. The company will be unlikely to create a vast team that will be working on advanced systems; rather, it will try to use AI on individual tasks and in tools already developed by others.
On the other hand, the whole game industry actively works with AI now. Some companies are trying to integrate it as much as possible into the process of creating games, and others are more careful in this matter.
At the moment, it seems that Take-Two is standing on one side of the fence. It recognizes the significance of AI in providing help, but not as a key player in any process. The fact that Dicken left the company shows the point.
The future depends largely on the ability of the company to manage both its efficiency and creativity, and there are a lot of interesting projects coming soon, such as GTA VI.
