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Tesla Shares Drops After Underwhelming Robotaxi Reveal: $60 Billion Wiped from Market Value

by Samir Gautam
October 13, 2024
in Business, Cars, Electric Vehicles
Reading Time: 3 mins read
0
In a sweeping policy change unveiled Tuesday, U.S. Commerce Secretary Howard Lutnick announced that vehicles composed of at least 85% domestically produced parts will be fully exempt from newly introduced tariffs on automobiles. The move is being hailed as a push to bring automotive manufacturing back home—but it also raises eyebrows over who benefits. As of now, only three vehicle models qualify under this high domestic content threshold. All of them are Teslas. Tesla Stands Alone According to 2024 data from the Kogod School of Business at American University, Tesla is the only automaker to have models meeting or exceeding the 85% domestic content threshold. This essentially means Tesla escapes the new tariffs unscathed, while other automakers, even American giants like Ford, fall short. Here’s a breakdown of the Top 10 U.S.-market vehicles ranked by domestic content: Rank Make Model Total Domestic Content 1 Tesla Model 3 Performance 87.5% 2 Tesla Model Y Long Range 85.0% 2 Tesla Model Y 85.0% 3 Tesla Cybertruck 82.5% 4 Ford Mustang GT AT 80.0% 4 Ford Mustang GT 5.0L 80.0% 4 Ford Mustang GT Coupe Premium 80.0% 4 Tesla Model S 80.0% 4 Tesla Model X 80.0% 5 Honda Passport AWD 76.5% Tariff Breakdown: Winners and Losers Under the new rules: The base import tariff is set at 10%. A steep 25% tariff will apply to most foreign-made vehicles and parts. Automakers with vehicles over 85% U.S. content are completely exempt. A rebate program will be offered for two years to help automakers adjust—but it won’t offer permanent relief. For Tesla, the exemption means simplified logistics, no regulatory hiccups, and potentially lower prices for American consumers. For others, particularly Ford and Honda, the difference of just a few percentage points in domestic content could cost millions in added tariffs—or force complex supply chain restructuring. Critics Cry Foul: “A Tesla Carve-Out?” Industry analysts and some lawmakers are calling the policy a “de facto Tesla exemption.” While the rule appears neutral on paper, its real-world impact is anything but. “Domestic content rules make sense. But setting the bar so high that only one company qualifies? That’s regulatory favoritism in disguise,” noted one automotive policy analyst. Tesla CEO Elon Musk has been seen frequently in Washington in recent months, often in meetings at the White House. While those visits were initially written off as routine, this policy shift now offers a clearer context. What Comes Next? The White House formalized the new policy via executive order Tuesday evening, accompanied by a fact sheet confirming the content threshold and tariff structure. A more detailed implementation roadmap is expected in the coming weeks. The move may prompt rapid investments in U.S. manufacturing—or provoke international trade tensions. Until then, only Tesla is cruising tariff-free.
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Tesla’s stock plummeted nearly 9% on Friday, erasing around $60 billion from the company’s market value after its highly anticipated robotaxi unveiling left investors unimpressed. The share price tumbled to $217 at market close, adding to a rough year for the electric vehicle (EV) maker, whose stock has fallen approximately 12% year-to-date.

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The drop followed a flashy event in Hollywood, where Tesla CEO Elon Musk introduced the “Cybercab,” a fully autonomous vehicle that he claims will be a game-changer for urban transportation. Musk’s vision includes a driverless van, capable of transporting up to 20 people, and the possibility of eliminating car parks in favor of green spaces in cities. However, the event’s lack of concrete details and timelines regarding production left investors and analysts disappointed, casting doubt on Tesla’s ambitious projections.

Musk’s Grand Vision, But Light on Details

During the event, Musk emphasized his futuristic vision for autonomous transportation, predicting a revolution in how cities function and are designed. He claimed that Tesla’s robotaxi fleet, to be priced under $30,000, could begin production by 2026. As part of this vision, he suggested that parking spaces could be turned into parks, as autonomous vehicles would no longer need dedicated parking areas.

Before the event, Musk took to social media, tweeting, “And all transport will be fully autonomous within 50 years,” signaling his long-term expectations for the industry. Yet, the presentation left more questions than answers for investors, particularly those eager for details on Tesla’s immediate plans, including timelines for upcoming products and updates on existing projects.

Investors Left Disappointed

Despite the bold promises, analysts said the event was short  on specifics, especially regarding Tesla’s near-term product lineup. Tom Narayan, an analyst at Royal Bank of Canada, remarked that the presentation was more focused on branding Tesla’s vision rather than providing the hard data investors typically expect from such events.

“In the conversations we had with investors at the event, the consensus was that it lacked real numbers and timelines,” Narayan wrote in a note to investors. “This one seemed more like a marketing showcase than a technical or financial update, which left a lot of unanswered questions.” He also noted that this was unusual for Tesla events, where investors usually receive more concrete projections and product updates.

Garrett Nelson, an analyst at CFRA, echoed these sentiments. Nelson expressed disappointment over the absence of details surrounding Tesla’s more affordable vehicle, which many expected to be teased at the event. Investors had hoped for updates on a lower-priced model with pedals and a steering wheel, anticipated to launch in 2025, as well as an update on the long-delayed Roadster. Neither was mentioned during the showcase.

“The event raised a lot of questions, was surprisingly brief, and felt more like a controlled demonstration rather than a substantive product presentation,” Nelson wrote. “We were particularly disappointed by the lack of information regarding Tesla’s near-term roadmap.”

Stock Setback Amid High Expectations

Musk’s ambitious vision has often been met with skepticism, given his history of making bold projections about Tesla’s products without always delivering within the timelines he sets. This event seemed to follow a similar pattern, leaving investors cautious about the company’s direction in the coming years.

Tesla’s stock, which has already faced pressure this year, suffered one of its steepest single-day drops on Friday. The 9% plunge reflected investor concerns about the company’s ability to execute on its ambitious promises, especially with rising competition in the EV and autonomous vehicle markets.

While Tesla continues to be a market leader in electric vehicles, the mixed reactions from the event underscore the growing pressure on the company to provide clear, actionable plans to maintain investor confidence. As the company looks to 2026 for the launch of its autonomous Cybercab, questions remain about whether Tesla can stay ahead in the fast-evolving auto industry.

Tags: #teslamotorsTesla shares
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