It’s been almost four years since Toyota teased the world with the GR GT3 concept in Tokyo. Since then, the car community has been holding its breath waiting to see what a road-going version might look like. Now we finally have a name, a face, and a clearer picture of what Toyota’s next halo machine is shaping up to be.
Meet the GR GT
Toyota confirmed that its top-tier performance car will be called the GR GT, planting it firmly under the Gazoo Racing banner rather than Lexus. A new TV commercial aired in Japan just hours ago, and it does more than drop the name. The clip places the newcomer beside two giants from Toyota’s past — the iconic 2000GT and the legendary LFA. The audio mix is a clever nod to the brand’s heritage: the 2000GT’s inline-six, the LFA’s shrieking V-10, and then the deep, confident pulse of what seems to be the GR GT’s V-8.
The brightness in the commercial is dialed down, but not enough to hide the car’s shape. You can clearly see the wide rear haunches, the stretched nose, and lighting signatures that echo the upcoming 2026-spec GR010 Le Mans hypercar. Toyota wanted people to squint a little, but not too much.
Street Car First, Race Car Right Behind It
The model shown in the video is the street-legal GR GT, but that’s only half the story. A GT3 endurance racing version is also in the pipeline. Toyota has already gone on record confirming development of a new V-8 engine that’s expected to power both the road and race variants. There’s a good chance this engine will also serve future Lexus performance cars and even mainstream models down the line.
Current whispers say the V-8 displaces around 4.0 liters and uses twin turbochargers. Hybrid involvement is still a mystery. Toyota isn’t talking details yet, and the company tends to play its cards close when it comes to powertrains. Enthusiasts hoping for a manual gearbox may need to temper expectations — not impossible, but unlikely.
Pricing: Ambition With Caution
So what’s this thing going to cost? If Toyota benchmarked the prototype against the previous-gen AMG GT, you can assume the GR GT sits squarely in six-figure territory. The LFA’s price once soared past $375,000, which pushed it out of reach for many buyers and affected its commercial success. Toyota doesn’t want a repeat of that situation.
A realistic ballpark: somewhere around $150,000. Still a serious number, but more approachable than the LFA and well-positioned against established players without going head-to-head with Ferrari and Lamborghini on sticker shock alone. Toyota appears intent on threading the needle between excitement and market sense.
When You Can See It
The global reveal is scheduled for Friday, December 5 in Japan. Viewers in the US will catch it on Thursday evening, December 4. Then it goes physical with a public debut at the 2026 Tokyo Auto Salon from January 9 to 11.
Toyota has taken its time with this car, but judging by the early glimpse, the wait looks like it’s about to pay off.
