Uber Enters New Chapter Citing Market Shift
The CEO of Uber described the company as the one that revolutionized that industry, whose name became a verb, etched in vocabulary

Deirdre Bosa, the co-anchor of CNBC’s bi-coastal tech-focused program “TechCheck” has had a very relevant footing on social media. She took to Twitter on the 9^th of May to announce that the chief executive officer of Uber, Dara Khosrowshahi sent out an email to his employees with the title stating ‘The next best chapter’.

In the mail, he listed out multiple points that the company will have to act by. The first stated that the market is ever changing and volatile and that the company should adapt accordingly to survive.

He said that the priorities of companies are slowly changing and that free cash flow (FCF) is the new way to go.

He went to say that the investors of the company are questioning as to why the ride sharing option has not been bringing in as much money as they thought it would. They have also asked whether delivery would be a viable avenue to explore.

He also stressed to his employees in the email that the size of the total market and industry just does not matter if the company is not able to generate profits in the first place.

He ended his email with a motivational line with full capital letter stating, ‘This will be epic. We will make it legendary. GO GET IT!’

Deidre Bosa said he ended his email sounding more like Travis Kalanick, the co-founder and former chief executive officer of Uber and not like Dara Khosrowshahi himself amusingly. She ended her tweet asking her followers what Uber 3.0 will like.

The tweet has been up for less than 12 hours and it is already closing on 2,000 likes. She attached screenshots of the email to the tweet. In the email. Dara Khosrowshahi, says to his employees that he is certain that Uber will win, but it will be difficult and it will take a lot of effort, hustle, grit, and some industry revolutionizing innovation. He said that in some situations, they will be forced to slow down so that they can sprint faster and that they will have to make do with less to achieve more. He said that this effort will not be close to being easy, but in the end, it will be awesome. He said that we should never forget who we are. A company that revolutionized that industry, whose name became a verb, etched in vocabulary. Mr. Dara Khosrowshahi definitely has some strong penmanship only time will tell if Uber will be able to dominate the industry.