The FIFA World Cup is one of the biggest events on the planet — and not just for football fans. For people working in digital marketing and online advertising (often called “affiliates”), major sporting events like this bring a huge spike in online activity, making it one of the most profitable times of the year.
To mark the occasion, 1win Partners has launched a $100,000 prize competition for its marketing partners, running alongside the World Cup itself.
What’s the competition about?
In simple terms, affiliates earn money by promoting platforms online and bringing in new users. The program is now rewarding the affiliates who bring in the highest number of new, paying customers (“first-time depositors,” or FTDs) during the tournament period.
Key details:
- Dates: June 11 – July 19, 2026
- Who can take part: Any current or new affiliate of the program
- Payout models: Affiliates can compete under one of two earning structures — “RS” (Revenue Share, where affiliates earn a percentage of player activity over time) or “CPA” (Cost Per Acquisition, where affiliates earn a fixed payment per new customer). Note: mixed/”hybrid” traffic does not count toward the competition.
- Goal: Bring in as many new, paying customers as possible during the period
Two leaderboards, one big prize pool
To keep things fair, there are two separate leaderboards — one for RS affiliates and one for CPA affiliates — each with 10 prize positions.
The prizes are the same on both leaderboards:
- 1st place: $30,000
- 2nd place: $12,000
- 3rd place: $8,000
- 4th–10th place: Exclusive limited-edition merchandise packs
If two affiliates end up tied on the number of new customers, the higher spot goes to whoever’s referred customers made larger total deposits during the competition period.
How to join
- Register first. Affiliates need to sign up through the official promo page and wait for their application to be approved. Traffic sent before approval won’t be counted.
- Run campaigns. Affiliates choose either the RS or CPA model and start promoting. To appear on the leaderboard, affiliates need to bring in at least 50 new paying customers.
- Track progress. The leaderboard updates daily, so affiliates can see where they stand and adjust their strategy.
Fair play matters
The organizers have been clear that the competition is for genuine, organic results only. Any attempts at fraud, paying people to sign up, spam, or artificially inflating numbers will result in disqualification.
When will winners be announced?
After the competition ends on July 19, 2026, the team will spend up to 7 business days reviewing results and checking traffic quality. Once that’s done, winners will be announced, cash prizes will be paid out, and merchandise winners will be contacted directly.
Interested affiliates and digital marketers can find full details and register via the official promo page:
1win-fifa.com
