02 May 2019, India:
Yoga and wellness startup SARVA has raised fresh funding from a group of investors including Jennifer Lopez & her fiance Alex Rodriquez, Indian celebrity Malaika Arora and branded fitness program Zumba.
David Giampaolo (Chairman of the company and Chief Executive Pi Capital), Mark Mastrov (Founder, 24 Hour Fitness Worldwide, Inc.), Bill Roedy (Former Chairman & CEO, MTV Networks Int’l) also participated in the funding round.
“I have personally benefited from my regular practice of yoga and believe that it has made a difference to my life both physically and mindfully. The enthusiasm that Sarvesh brings to SARVA is promising and infectious. I believe in the vision of SARVA and view it as a great common ground for a brilliant investment opportunity along with co-creating and serving a global community,” said Jennifer Lopez.
“I have for long been zealously practising yoga and experienced the dynamics of its inner energy and mental equipoise. Six months ago, SARVA and I partnered to start Diva Yoga, a unique studio concept for women only and we are overwhelmed with the way it has evolved. I am happy to look beyond and invest in SARVA, becoming a part of the overall company that comes with a vision of connecting seven billion breaths globally, using finesse and a hi-tech approach,” said Malaika Arora.
Malaika Arora added, “In particular, I look forward to working more closely with Sarvesh Shashi, the charismatic founder of SARVA whose ability to curate content and present it with special inspiration urges me to be more closely associated with this project. Besides its bright financial prospects, SARVA will quite significantly change the lives of those drawn to it.”
“We invested in Sarva because we believe that yoga and mindfulness can offer similar benefits to people. We also believe that India, being the birthplace of yoga, is the logical place from which a global yoga powerhouse could emerge,” said Alberto Perlman, CEO, Zumba® Fitness LLC.
(Image – SARVA)