Nissan, a Japanese automaker, announced that it has finally ceased production of automobiles under the Datsun brand in India. This has been planned by the creator for what seems like an eternity. Starting in 2019, to be accurate. After Datsun’s operations in Russia and Indonesia were halted, the manufacturer intended to put an end to the company’s operations worldwide. Datsun’s nearly nine-year-long experiment in India has come to an end with this decision. To be honest, it isn’t only India; the production of Datsun vehicles is being halted worldwide.
Datsun has just three models in their inventory in India. Datsun Go, Go Plus, and Red-Go are the three models. The manufacturer had already discontinued the development of the Endlessly Go Plus, and now the manufacturer has confirmed that the production of the Red-Go hatchback has also been halted. The manufacturer asserted power by saying, “As part of Nissan’s global transformation strategy, the company is focusing on core models and segments that provide the most benefit to customers, selling partners, and the company. The Datsun Redigo’s production has ceased at the Chennai facility.”
Datsun just found out how to sell 4,296 units in India from January 2021 to December 2021. Even though Nissan is discontinuing Datsun, the company will continue to assist current Datsun customers. Clients will have no difficulties with administration, components, or guarantee administrations. Nissan will continue to provide various forms of help to customers through its public showroom operation.
Nissan re-launched the Datsun brand in 2013. It was resurrected to provide low-cost commodities to expanding business areas such as India. India was one of the first countries to receive the Datsun Go hatchback. It was shipped to India when Nissan was not having a good time. Nissan’s first plan was to position Datsun as a brand that gives entry-level things, Nissan above it, and Nissan’s Infiniti at the pinnacle that would offer consumers, luxury models.
The pricing was one of the most compelling arguments for the Datsun Go when it was first introduced in 2014. It was valued between Rs 3.12 lakh ex-display area and Rs 3.69 lakh ex-display area. It was widely used by armada administrators for a long time, but sales for the Datsun Go were never successful. Datsun released the Datsun Go Plus, a longer variation of the Go, in 2015. It was marketed as a conservative MPV. Similar to Go, Go Plus was studied carefully, but the lack of components meant that the transactions would never take off.
Datsun later launched Redi-Go, a hatchback with a tall kid plan to compete with the Maruti Celerio, Renault Kwid, and Tata Tiago. In 2019, they even introduced a makeover for both Endlessly Go Plus and, shockingly, a CVT transmission. One of the primary reasons Datsun never got well-known in the industry is due to the period in which it was introduced on the market. It was shipped off at a time when Nissan was not in the mood to provide adequate assistance to the brand. Another explanation was cost-cutting initiatives. It was especially noticeable in Datsun models and lends a low-key feel to the car. This, together with Datsun’s poor performance in Global NCAP testing, suggested the demise of the company.