Undergoes Brand Revamp, Becomes Rubique

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15 December, 2015, Mumbai:, the first-of-its-kind, online marketplace for financial products, is going for a brand revamp with a new name, Rubique. Through its enhanced linguistic performance, optimizing speech stream visibility and phonetic transparency, the new name aims to make the portal steer closer to the digital savvy customers, stay relevant to their core proposition of technology and win the new age marketplace.


Launched in October 2014, the Mumbai-based financial e-commerce portal provides an end-to-end solution to financing needs of individual and small and medium enterprises. The idea is to emphasize on end to end fulfilment, getting online approval of loans integrating with the FI’s system & digitizing credit policy, unique matchmaking algorithm to offer the best deal as per the customer’s requirement, offer a wide range of credit cards & loans and build on strategic alliances network to reach out to all strata of customers. The online platform offers a range of loans to Individuals as well as SMEs such as home loans, auto loans, business loans, loans against property, apart from credit cards, healthcare and construction equipment financing.


Manavjeet Singh, Founder & CEO, Rubique said, “Our mission is to reach, engage and enrich the lives of individuals & SMEs. With our solution, we would like to bring transparency in the loan eco-system and make finance simple & accessible. Our focus is to create a platform to bring borrowers & lenders together eliminating all uncertainties and reduce the turnaround time with new age technology. To establish a greater connect with our brand promise, we started to rethink the brand strategy & positioning including the name change.The core strength of our organization is the ability to develop algorithms through the use of smart technology and domain knowledge that provides all our stakeholders with simple solutions to their financial needs. Just like solving the Rubik’s cube is a journey from complex to simple, the customer’s interaction with Rubique is also a journey from complex financial needs towards simple solutions. The tag line ‘Finance made Simple’ clearly communicates the category that we are operating in, and also reinforces the brand promise.” which is now Rubique has signed up with 41 financial institutions for over 200 products across retail & SME loans. They have received almost 10,000 applications, out of which 2,000 applications have been processed successfully. The company has various strategic alliances to bring in the largest integrated networks of affiliations in the Indian online financial marketplace.

Rubique has closed its Series A funding led by Kalaari Capital recently.