25 August 2016, USA :
So basically Facebook is laying the groundwork for its free messaging service WhatsApp to begin making money, easing its privacy rules so data can be used for Facebook advertising and allowing businesses to message its more than one billion users. It’s the first step toward monetizing the platform since the social network’s Chief Executive Officer Mark Zuckerberg paid $22 billion for the app in 2014.
Facebook agreed to buy WhatsApp for $19 billion in 2014, but the WhatsApp, Facebook deal price ultimately rose to $22 billion because of the social networks’ rising stock price.
WhatsApp, however, sought to reassure users by saying that it would not sell, share, or give users’ phone numbers to advertisers.
The company also maintained that messages on the service were encrypted by default and that it would not allow banner advertisements from third parties.
“Our belief in the value of private communications is unshakeable,” WhatsApp said in the post.