• Send Us A Tip
  • Calling all Tech Writers
  • Advertise
Monday, May 12, 2025
  • Login
  • Register
TechStory
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to
No Result
View All Result
TechStory
No Result
View All Result
Home Tech

5 Factors That Make eBooks An Excellent Marketing Tool

by Rohan Mathawan
January 15, 2021 - Updated On July 1, 2021
in Tech
Reading Time: 5 mins read
0
5 Factors That Make eBooks An Excellent Marketing Tool
TwitterWhatsappLinkedin

You might also like

Apple’s 2027 ‘Product Renaissance’: What to Expect

Slate Auto’s $27,000 Electric Truck Aims to Redefine Affordable Mobility

Colorado Legalizes Kei Vehicles: A Big Win for Small Cars

In search of concocting the perfect marketing mix, marketers mix up several different elements. They use social media platforms, devise email marketing strategies, create blogs, and use many other similar tactics to attract customers. One such marketing tool is the creation of eBooks. Even though eBooks are not so the ‘obvious’ choice for practical marketing tools, we believe they can add immense value to your marketing campaign. If you think creating an eBook would be tough, you can make use of these popular eBook creator software that can get your job done rather quickly.

Businesses tend to neglect eBooks as a marketing tool. Creating quality eBooks is a lengthy process, which is often why many companies throw the idea in the bin. They are skeptical over the benefits eBooks can generate in the long-run. However, it is quite the contrary. EBooks possess great potential to assist businesses in creating engagement and generating leads. If steered in the right direction, they can create a positive brand image and build your credibility in a particular industry. Moreover, if you offer specialized content, you can even charge money for it and create an alternate revenue stream for your business.

If you are still not convinced, we have five factors why we believe eBooks are an excellent marketing tool for your business. 

  • They offer a unique medium for promotion:

Most businesses believe that creating an eBook is a boring way to grasp the target audience’s attention. And they are somewhat correct. The attention span of people today is minuscule, which is why businesses must create eye-catching content. Also, one cannot ignore the fact that very few people prefer reading today. But, that said, it is still not a very strong reason to discredit the marketing potential of eBooks.

Nobody dislikes quality content. If you offer exclusive and specialized information, they will have the right inducement to go through your eBook. One way to entice such readers is to choose an eBook template that does not look like a boring book. Add compelling images and features, along with high-quality information and design elements to attract an audience. This way, even people who are not keen readers would still love going through exciting content.

Moreover, even today, a consumer group prefers to read quality material even if it looks lengthy or tedious. Offering eBooks on online reading platforms, whether paid or free, allows you to cater to a new target market. Currently, you may post on blogs or have an email marketing strategy. Even though you may target a substantial number of people through these tactics, you may fail to tap into another audience pool. Expanding your horizon and looking for a diverse audience interested in your work can increase your online visibility and customer base.

  • They are great for generating leads:

Most digital marketing tactics, such as SEO, revolve around generating web traffic. But once your consumers land on your page, what do you do next? Unless they are entirely convinced, which most will not be at first, they will look around your website and leave. Now how do you retain these potential customers? The ones who have an urge to buy from you or subscribe to your service, but are not immediately convinced. You generate leads with the help of a lead magnet!

Lead magnets are a way of requesting your consumers to give you their details and email addresses. But why do they give you their details? You offer them something in return. It can be a discount shown at checkout, a free voucher, or an eBook! You can later use this list of information to develop a relationship through email marketing. And most probably convince them to purchase your product or service. 

EBooks can help you in lead generation. If you create a one-of-a-kind eBook with content that customers will not find anywhere on the internet, they will surely take up the offer. And consequently, you have yourself a list of leads to work on!

  • They allow you to go into detail:

EBooks are generally lengthy. You pick a topic and then research extensively over it to eventually write an eBook. Therefore, they allow you to be more explanatory when expressing your ideas.  On the other hand, blog posts are smaller, usually around 500 – 1500 words, and give you less space to describe your thoughts. People will read blog posts while on the go but will take out time to read an eBook. This adds to their exclusivity. Creating articles or blogs is generally more straightforward than writing a 10,000+ word eBook on a given topic. 

Moreover, you can also use this eBook as a link in your blog posts when discussing a particular idea. For example, consider you wrote an eBook about healthy eating. Now, whenever you discuss healthy eating on your blog, you can link it back to your eBook for website visitors to read and acquire meaningful information. It provides your users with a well-rounded experience and also adds authority to your blog and website, which brings us to the next benefit.

  • They vouch for your credibility:

When you write on a specialized topic with a considerable amount of research to back your writing, you exude credibility and trustworthiness. Writing an eBook requires top-notch content. You cannot merely write ‘whatever’ and expect your eBook to be a raging success. It has to be accurate, high-class, and engaging. Only when you produce such content will readers like your eBook. And when you give out quality information that impresses website visitors, you instantly boost your brand image online.

Moreover, creating eBooks that readers like or appreciate will also give you a better shot at improving search engine rankings. Search engines rely heavily on your information’s credibility when they evaluate your content. Digital content and webpages that are reliable sources of information get ranked higher on SERPs. Creating credible eBooks increases your online trustworthiness and authority. This, in turn, increases website visits and search engine rankings.

  • You already have much of the information:

If we tell you that you can repurpose your existing content and generate more business, you will be surprised. However, it is simple! For example, consider you already run a blog related to home décor. In that case, writing an eBook about home décor will not be challenging because you already have so much content that can be rewritten into one. Revamping your blog content and presenting it in a more detailed manner is all you need to create an eBook! 

Conclusion:

There are numerous marketing tools that marketers use to create promotional campaigns to attract and convince potential customers. One such marketing tactic is writing eBooks that offer the reader more holistic information about a topic or product. EBooks don’t have to be boring. The can be compelling, engaging, and highly informative. More importantly, they offer businesses a unique opportunity to increase their online authority, visibility profitability in the long run. A fabulous return on such a small investment of resources, we say!

Tweet54SendShare15
Previous Post

General insurer, Digit becomes 2021’s first Indian Unicorn at $1.9B valuation

Next Post

Why should you download an app to bet on the go?

Rohan Mathawan

Content Editor at Techstory Media | Technology | Gadgets | Written more than 5000+ articles about different niches from Tech to online real money gaming for reputed brands and companies. Get in touch Email: [email protected] For Business Enquires related to TechStory [email protected]

Recommended For You

Apple’s 2027 ‘Product Renaissance’: What to Expect

by Sneha Singh
May 12, 2025
0
Apple's 2027 'Product Renaissance': What to Expect

Apple will shake up its product lineup with what Bloomberg's Mark Gurman terms a "product renaissance" beginning later in 2026 and running through 2027. Apple had been stacking...

Read more

Slate Auto’s $27,000 Electric Truck Aims to Redefine Affordable Mobility

by Samir Gautam
May 11, 2025
0
Slate Auto’s $27,000 Electric Truck Aims to Redefine Affordable Mobility

Slate Auto, a U.S.-based electric vehicle startup backed by Amazon, is set to shake up the EV market with a radical offering: a no-frills electric pickup truck priced...

Read more

Colorado Legalizes Kei Vehicles: A Big Win for Small Cars

by Samir Gautam
May 11, 2025
0
Colorado Legalizes Kei Vehicles: A Big Win for Small Cars

In a significant move for automotive enthusiasts and advocates of alternative transportation, Colorado Governor Jared Polis has signed HB25-1281 into law, officially legalizing kei vehicles on the state’s...

Read more
Next Post
Why should you download an app to bet on the go?

Why should you download an app to bet on the go?

Please login to join discussion

Techstory

Tech and Business News from around the world. Follow along for latest in the world of Tech, AI, Crypto, EVs, Business Personalities and more.
reach us at [email protected]

Advertise With Us

Reach out at - [email protected]

BROWSE BY TAG

#Crypto #howto 2024 acquisition AI amazon Apple bitcoin Business China cryptocurrency e-commerce electric vehicles Elon Musk Ethereum facebook flipkart funding Gaming Google India Instagram Investment ios iPhone IPO Market Markets Meta Microsoft News NFT samsung Social Media SpaceX startup startups tech technology Tesla TikTok trend trending twitter US

© 2024 Techstory.in

No Result
View All Result
  • News
  • Crypto
  • Gadgets
  • Memes
  • Gaming
  • Cars
  • AI
  • Startups
  • Markets
  • How to

© 2024 Techstory.in

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?