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Airtel enters into Music Video Streaming, launches Wynk Tube

Wynk Tube

30 April 2019, India:

Airtel has entered into music video streaming segment. The company has launched new music streaming app – Wynk Tube.

Wynk Tube is an extension of Wynk Music. It allows users to stream audio and video of popular tracks within the same interface.

Users can instantly switch between audio and video mode with a single touch. The app is currently available for Android smartphones.

“Wynk Tube has been built for India 2.0, keeping in mind the digital entertainment needs of hundreds of millions smartphone users in non-metros and small towns. An integrated audio-video music experience delivered in a simple yet intuitive vernacular interface makes Wynk Tube a unique and powerful proposition,,” said Sameer Batra, CEO – Content & Apps, Bharti Airtel.

Sameer Batra, added, “Wynk Music gave shape to our journey to the first 100 million users and we believe Wynk Tube will accelerate our journey to the next 100 million users. Regional content and personalization through AI, big data will continue to be a big agenda for us and we hope to build Wynk Tube into one of the most popular music platforms in India with even the possibility of user generated content as a differentiator.”

The app, aims to simplify the digital entertainment experience for hundreds of millions of smartphones users, particularly in Tier 2 and 3 towns and villages, the company said in a statement.

Wynk Tube will operate seamlessly Android Go variants smartphones also. The app will be available to users in 12 Indian regional languages besides English and Hindi. Wynk Tube also features deep voice enabled search to help users discover their favourite music.

(Source – Airtel)



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