According to recent reports, Alfa Romeo is set to launch its first all-electric vehicle in 2024, and it is expected to be a subcompact crossover based on the Jeep Avenger platform. The new model, which was initially rumored to be called the Brennero, is eagerly awaited by Alfa Romeo enthusiasts and EV enthusiasts alike. The launch of the new electric crossover will mark Alfa Romeo’s entry into the rapidly growing EV market. With this move, the company is poised to take on other established players in the segment and cater to the increasing demand for eco-friendly and sustainable mobility solutions.
In addition to its foray into the EV market, the new model will also serve as an entry-level model for the Alfa Romeo brand. The company has lacked an entry-level model for a while, and the new subcompact crossover is expected to fill that gap in its lineup. This strategic move by Alfa Romeo is likely to attract a new segment of buyers who are looking for an affordable, yet stylish and technologically advanced vehicle. By leveraging the Jeep Avenger platform, Alfa Romeo will be able to achieve cost savings and expedite the development of the new model.
Launching the vehicle
Alfa Romeo’s decision to launch an all-electric subcompact crossover is a significant step forward for the brand, and it demonstrates its commitment to sustainable mobility. With the new model, the company is poised to make a strong impact in the EV market and gain a foothold in the entry-level segment. Alfa Romeo’s first electric vehicle will be its smallest model since the discontinuation of the MiTo subcompact hatchback in 2018. Additionally, it is expected to be the most affordable offering from the Italian automaker, given that the Jeep Avenger EV, on which it is based, starts at $40,600 (37,000 euros) in Germany. By comparison, the base Alfa Romeo Tonale Super is priced at $40,400 (36,800 euros).
According to Autocar, the subcompact crossover is scheduled to hit the market in June 2024 and will be available in both BEV and mild-hybrid gasoline variants. Given that the Jeep Avenger EV offers a range of up to 250 miles (WLTP), the Alfa Romeo EV is expected to achieve a similar range. The Jeep Avenger EV is equipped with a 54-kilowatt-hour battery pack that powers a front-mounted electric motor rated at 115 kilowatts (154 horsepower). It is likely that the Alfa Romeo variant will have the same single-motor powertrain as its Jeep counterpart.
The launch of Alfa Romeo’s first electric vehicle represents a significant milestone for the brand. The upcoming subcompact crossover will offer customers a stylish and affordable EV option, while also marking Alfa Romeo’s entry into the growing EV segment. By leveraging the Jeep Avenger platform, Alfa Romeo will be able to bring the new model to market quickly and efficiently, without compromising on performance or style.
Sharing the platform and technology with another Stellantis product will allow Alfa Romeo to reduce costs and have a better chance of turning a profit. While it remains to be seen if a dual-motor setup will be available, an AWD variant is under consideration, as Jeep showed an Avenger 4×4 concept last year at the Paris Motor Show.
Alfa Romeo’s first EV is expected to feature a design that distances itself from the Jeep Avenger, as it is more than just a rebadged version. The automaker’s CEO Jean-Philippe Imparato hinted that the EV could take cues from the original Giulietta, indicating a blend of modern and retro styling. The Alfa Romeo electric crossover will be crucial for the brand’s sales growth, as it will compete in a popular market segment. In 2025, Alfa Romeo will launch its first dedicated EV model, based on a BEV-centric platform. This vehicle is expected to be an STLA Large platform-based successor to the Giulia or Stelvio, or possibly both. Moreover, the automaker also plans an EV flagship in the large segment that is expected to launch around 2027 in global markets, including North America.