Amazon India has launched an online photography club Shutterbug. Shutterbug offers photography tips and tutorials, courses, video content along with engagement opportunities with renowned photo mentors, and will also hold photo competitions. It is open for everyone interested in photography.
Sunil Kaul, Managing Director, Leica Camera, APAC said, “Amazon.in has a wide customer reach being the world’s largest product search engine. Associating with a program like Shutterbug helps us to not only bring our devices and accessories to the customers but also educate them about the advantages, utility and optical excellence of our products.”
Sunil Kaul said, “I foresee that programs like these help build the desire for new product categories in India as these need awareness for adoption and growth.”
Jonathan Burks, Category Leader – Consumer Electronics, Amazon India said “Shutterbug has been designed with a single objective of helping photography enthusiasts indulge in their passion. Along with video content, we will be facilitating interactions with leading brands and stalwarts of the industry. He further added that they are looking forward to celebrating photography in India through this unique platform.”
Shutterbug also offers a formal course on photography featuring five modules with 17 videos called Essentials of Photography. Shutterbug will also feature monthly content on advanced techniques on different genres of photography.