Apple Vision Pro Priced Starting at $3499, Will Launch in Early 2024 in the U.S.

The launch puts Apple on a course of rivalry with Facebook-owner Meta, which had taken a lead on doubling down on virtual reality, sometimes also known as the metaverse.

A few days prior to Apple’s event WWDC, Meta built up its line of virtual reality headgear— Quest.

Zuckerberg said that a new-generation Quest 3 with enhanced performance and sleek design will be available later in 2023 at an initial price of $500.

Mark Zuckerberg sketched out the features of the upcoming model as Meta’s “most powerful headset yet” and promised it would provide the choicest wireless way to experience virtual reality.

Zuckerberg has been adamant that Meta remains devoted to building for a future in which internet life plays out in the metaverse.

Although Meta’s acquaintance with the metaverse has been abased in spite of it being a leader in the emerging virtual reality tech and many were suspicious whether Apple would also join the competition in the end .

It has been less than two years since Facebook changed its name to Meta to signify its priority for metaverse, the tech behemoth has laid off tens of thousands of workforce and promised to retrieve back to its social media basics.

Apple also launched a new 15-inch MacBook Air, that offers a huge screen to users who are not much interested in advanced computing needs.