Delhi-based AI-led savings and wealth platform Bachatt has raised $12 million in a Series A funding round led by Accel, with participation from existing investors Lightspeed and Info Edge Ventures. The fundraise signals growing investor confidence in fintech solutions tailored specifically for India’s vast and often overlooked self-employed segment.
Credits: The Tech Portal
Betting Big on India’s 300 Million Self-Employed
Unlike salaried professionals, India’s 300 million merchants and self-employed individuals—from kirana store owners to jewellery retailers and automobile dealers—operate on highly variable daily incomes. Traditional financial products like fixed SIPs, recurring deposits, and structured credit offerings often fail to meet their needs.
Bachatt aims to change that.
“We want to be a trusted financial partner,” said founder Anugrah Jain, highlighting the company’s ambition to build 5–6 tailored financial solutions for this segment. The startup is focused on designing products that align with real income patterns rather than forcing users into rigid financial structures.
A New Approach to Savings: Flexible, Daily Investing
At the heart of Bachatt’s offering is its flagship savings product, which allows users to invest as little as Rs 100 into debt mutual funds. What sets it apart is its flexibility—users can pause investments, add top-ups, save on weekends, and withdraw funds instantly.
This “daily SIP” approach is particularly relevant for small business owners whose cash flows fluctuate significantly. Instead of committing to fixed monthly contributions, users can invest based on how much they earn each day.
The product has been built in collaboration with leading asset management companies such as SBI, ICICI, and Axis AMC, ensuring both credibility and accessibility.
Rapid Growth in Less Than a Year
Founded in 2025 by Anugrah Jain, Ankur Jhavery, and Mayank Agarwal, Bachatt has scaled rapidly in a short span. Since launching in May 2025, the platform claims to have onboarded over 3 million users.
Even more impressive is its transaction volume—Bachatt processed over 2 million mutual fund transactions in February alone. This traction underscores the strong demand for flexible financial products among India’s self-employed population.
According to Pratik Agarwal, the startup is addressing a fundamental gap in access to quality financial products. By aligning investments with real incomes, Bachatt is unlocking a new category of financial participation.
Expanding Into AI-Led Wealth and Credit
With fresh capital in hand, Bachatt is now setting its sights beyond savings.
The company is building an AI-powered wealth advisory platform that monitors over 4,000 mutual fund schemes and tracks market trends to identify optimal investment opportunities. This proprietary engine aims to simplify decision-making for users who may lack financial literacy or access to professional advice.
In parallel, Bachatt is also entering the credit space. Its upcoming offering will provide near-instant working capital to merchants—an area where traditional banks often struggle due to rigid underwriting processes.
Ishaan Preet Singh noted that most financial products in India are not designed with this user base in mind. Bachatt’s strength lies in deeply understanding the behavior and needs of self-employed users and building solutions around them.
The Road Ahead: Scaling to 30 Million Users
Looking forward, Bachatt has ambitious growth plans. The company aims to scale its user base to 30 million over the next 12 to 24 months, a tenfold increase from its current scale.
However, the road won’t be easy.
India’s wealthtech and embedded finance space is becoming increasingly competitive, especially in areas like mutual fund distribution and small business lending. Startups and established players alike are racing to capture the same opportunity.
Still, Bachatt’s early traction, strong investor backing, and focused approach give it a solid foundation.
As Kitty Agarwal pointed out, the team has demonstrated rapid execution and the ability to scale quickly—two critical factors in winning India’s fintech race.
Credits: The Head and Tale
A Shift Towards Inclusive Finance
Bachatt’s rise reflects a broader shift in India’s fintech ecosystem—from serving the salaried elite to empowering the self-employed majority.
By designing products that match how millions of Indians actually earn and spend, the startup is not just building a business—it’s reshaping financial inclusion.
If it succeeds, Bachatt could become the go-to financial partner for millions who have long been underserved by traditional systems.
