Every pet parent knows the drill—convincing your dog (or cat!) that it’s time for grooming, bundling them into the car, and then waiting while they look at you with those “why are you doing this to me?” eyes. For most, it’s stressful for the pet and exhausting for the owner.
That’s exactly the problem BhaoBhao, a Mumbai-based at-home pet-care startup, set out to solve. And now, with a fresh USD 200,000 boost from angel investors, the brand is gearing up to take its “grooming-at-your-doorstep” model beyond Mumbai.
In this article, we will delve into how BhaoBhao is reshaping pet grooming in India—its journey so far, the vision driving its founders, the booming pet-care market, and what lies ahead for the startup.
Credits: Ascendants
The Idea: Pets First, Always
Founded by Aditi Sanganeria and Anshika Maheshwari, BhaoBhao was born out of a simple but powerful thought—grooming should be comfortable for pets and convenient for their parents.
The company sends trained, certified professionals to pet owners’ homes, armed with sanitized equipment and a gentle approach. Dogs and cats don’t have to endure long rides or noisy salons, and pet parents can relax knowing their furry babies are in safe hands.
And here’s the real kicker: BhaoBhao has dedicated cat groomers, a rare find in India’s pet-care landscape where dogs usually dominate the spotlight.
Voices Behind the Vision
For co-founder Aditi Sanganeria, it’s all about turning grooming into a moment of joy.
“Our vision is to make every grooming session stress-free for pets and truly convenient for their parents. This is just the beginning, and we’re committed to redefining grooming as an experience filled with love, comfort, and care.”
Her co-founder Anshika Maheshwari adds a layer of purpose to the story:
“We started BhaoBhao to make grooming less stressful for pets, easier for parents, and more rewarding for groomers. This funding round is just the first step in a long journey—the best stories are yet to be written.”
Early Wins and Happy Tails
In Mumbai alone, BhaoBhao has already groomed over 3,000 pets—with a 95% repeat rate. That means almost every customer comes back, which speaks volumes about trust.
Each session costs between ₹1,500 and ₹2,000, a price pet parents seem more than willing to pay for the comfort and convenience it offers. For them, it’s not just about grooming—it’s about seeing their pets happy, calm, and cared for.
Why Now? The Booming Pet-Care Wave
India’s pet-care market is valued at USD 3.5 billion and growing rapidly as urban households embrace furry companions. Spending on pet food, healthcare, and grooming is on the rise, with pet parents increasingly demanding services that mirror human wellness standards.
In this backdrop, at-home grooming isn’t just a service—it’s a lifestyle upgrade. BhaoBhao is tapping into this very trend, offering something that aligns perfectly with the evolving mindset of pet parents.
Looking Ahead: Scaling with Love
The newly raised $200K is only the beginning. BhaoBhao plans to expand into new cities, invest in technology to streamline bookings, and continue training its groomers to set gold standards in care.
And the ambition doesn’t stop there—the startup is already in talks to raise USD 4–5 million by the end of the year, which will give it the fuel to scale nationwide.
Credits: The Entrepreneur Story
More Than Just Grooming
At its core, BhaoBhao isn’t just clipping nails and trimming fur—it’s changing the grooming experience itself. It’s making sure pets wag their tails instead of trembling at the sight of a brush. It’s about trust, compassion, and making sure pet parents feel they’ve given their furry family the best.
From Mumbai living rooms to soon-to-be many more across India, BhaoBhao is turning grooming into a story of comfort, convenience, and care—one paw at a time.
