Dipti Gore
Kick starts .ASIA promotional campaign with a brand new commercial
India, June 12, 2015: BigRock, one of India’s leading domain registrars, has announced the launch of their new marketing campaign in collaboration with the .ASIA registry. The campaign started with the launch of a brand new commercial to promote the .ASIA domain extension to small and medium businesses in the country.
The commercial conceptualized and produced by ideas@work, communicates the strong relevance of the .ASIA domain extension for businesses that wish to establish their digital footprint on a global scale and increase relevance amongst potential customers in Asia. Using BigRock’s trademark tongue-in-cheek communication style, the film showcases the potential adaption of traditional Indian products in other Asian markets.
Shashank Mehrotra, General Manager and Business Head, BigRock India, commented, “India is currently witnessing the dawn of a digital era through the combination of rapid internet penetration, government initiatives and entrepreneurial ventures. This means that a large number of businesses will seek to establish an online presence in an effort to reach a wider audience. Our latest campaign aims to reach out to consumers who wish for a more localized version of the internet medium.”
“With businesses constantly looking to strengthen and promote their brand, the .ASIA extension will help them towards targeting local markets and establishing their presence online to reach out to millions of potential customers in Asia”, he added.
With over 1 billion Internet users registered in Asia alone, statistics indicate that overall Internet penetration in the region is still at less than 35%. Launched in 2007, .ASIA has grown substantially to become one of the leading domain extensions in the world with over 300,000 registered domains.
Since its launch, BigRock has seen a steady growth in the demand for .ASIA domain names, and the new campaign is only expected to see this trend continue. As part of the campaign, BigRock is offering .ASIA domains at just Rs. 99/- per year.
BigRock, an ICANN accredited registrar and hosting company, is a leading provider of web-presence solutions to small-businesses, professionals and individuals. We provide our customers a complete suite of products that help them establish & grow their online presence. Our product portfolio includes – domain registration, web-hosting services, Personal email services & Business Email services, website builder products, Virtual Private Servers (VPS) and digital certificates. Our product platform represents over 12 years of investment in technology R&D and powers over 8 million domains worldwide.