Looking for a huge opportunity in the hyperlocal delivery space, bike ride-hailing app Baxi, has now officially pivoted its business. It is gearing up to deliver products across categories like pharmaceuticals, health supplements, personal care, food, groceries, and dairy products to customers.
It has also rebranded itself as B-fresh. Under the new app, it will deliver products across the above-mentioned categories. In order to enter the hyperlocal delivery segment, the startup has been in talks with some FMCG players.
So far, it has partnered with Patanjali, Mother Dairy, and Safal, which is an organized retail network of vegetables and fruits in NCR and is owned by the dairy major.
B-fresh is basically planning to tie up with retail chains that don’t run on apps but have a strong physical presence, in order to enter the hyperlocal delivery segment. The startup has already managed to have 800 delivery executives on its platform and it will deliver products from more than 2000 stores via Mother Dairy.
Founded by Johri and Manu Rana in the year 2014, Baxi had to end its bike taxi service because of unviable unit economies, an uncertain regulatory environment, and lack of demand from consumers.