A Chinese company has received global attention for awarding ₹236 crore (180 million yuan) in year-end incentives to its employees during its annual gala. The gesture, in which employees physically counted stacks of dollars to take home as much as possible, has gone viral online, sparking broad discussion about corporate generosity and profit-sharing culture.
The company behind this remarkable payout is Henan Kuangshan Crane Co., Ltd., a manufacturer and service provider of cranes and material-handling equipment with operations in more than 130 countries. At its February 13 annual event, the firm distributed over 60 million yuan (around ₹79 crore) in physical cash laid out in long tables covered with 100-yuan notes, inviting employees on stage to count and grab what they could within a given time.
The total year-end bonus, including additional online transfers, amounted to approximately 180 million yuan, representing roughly 70% of the company’s reported net profit of 270 million yuan for 2025. Nearly 7,000 employees attended the gala, which featured 800 banquet tables and an atmosphere of celebration and enthusiasm as workers enthusiastically participated in the unusual distribution method.
Boss Who Loves Giving Out Money the Most:
The generosity of Henan Kuangshan’s chairman, Cui Peijun, who owns about 98.88% of the company’s shares, has made headlines and earned him the nickname “the boss who loves giving out money the most” on social media. Previously, the company used to give out washing machines, necklaces and rings as rewards. At this year’s gala, Cui called the finance department on stage and questioned the traditional gift approach, saying, “Why are we giving out washing machines? Do you think gold prices have gone up?” before instructing that more cash including an additional 20,000 yuan (about ₹1.8 lakh) per person be distributed instead.
Henan Kuangshan Crane has a long history of providing considerable staff bonuses. In 2024, after making a net profit of 260 million yuan, the corporation distributed 170 million yuan to its employees. The company also made headlines last March when it gave roughly 1.6 million yuan in bonuses to 2,000 female employees on International Women’s Day, reinforcing its culture of rewarding employees outside of standard compensation systems.
A Viral Cash Giving Spectacle:
Social media videos from the event showed employees counting massive stacks of cash and carrying bundles of bills in their arms, leaving viewers stunned and, in some cases, jealous. Some employees were seen struggling to hold all of the money they had collected, while others simply laughed and participated in what many online described as a creative and bold way of bonus distribution.
The event has not just made headlines for its scale but also for its interactive nature, turning what typically would be a standard bonus announcement into an experience that engaged the workforce directly. Invitations to staff to come on stage and collect whatever they could count within a specified time made the event stand out in a corporate landscape where cash bonuses are usually transferred directly to bank accounts without spectacle.
Leadership Philosophy and Impact:
Although many netizens praised Cui Peijun’s generosity, he has stated the motivation behind the massive financial contributions as practical empathy rather than personal gratification. He claimed that his approach is not motivated by a desire to give money away, but rather by the fact that many young people today have to deal with car loans and mortgages, and offering financial assistance to employees can help relieve some of those burdens.
This philosophy contrasts with more traditional corporate bonus practices, where rewards are often tied strictly to performance metrics or company milestones. By sharing such a significant portion of profits nearly 70% with employees, Henan Kuangshan Crane has highlighted a corporate culture that prioritises employee well-being and financial support, something that has resonated deeply with many observers online.
This year-end incentive has offered a significant financial boost to the company’s employees while simultaneously raising team morale and loyalty to the leadership. With significant cash distributions and an engaging celebration, Henan Kuangshan Crane’s approach to bonus distribution could spark debate about how corporations might rethink standard compensation systems in the future. Overall, this incredible year-end bonus tale has gone viral worldwide, showing how innovative and employee-centric management practices may attract widespread attention and change expectations for corporate rewards.
