Bueno, a Gurgaon based Premium Food Tech Start-up raises $600k Pre-Series A funding from an undisclosed Angel Investor


New Delhi, 17th September, 2015– Bueno, a Gurgaon based Premium Food Tech Start-up which delivers  Fresh & Healthy Global Gourmet Food, has raised  $600k Pre-series – A funding  from an undisclosed angel investor. This is the first funding received from external sources.

This initial funding will be used in Talent acquisition, technology up-gradation, data-analytics, operations, footprint enhancement and marketing for a more seamless, hassle-free and customer- friendly process which will ensure efficiency and customer satisfaction, the prime motto of Bueno. It will also focus more on physical operations, customer relationship management, supply chain, building improved and efficient technology platform, expansion within Gurgaon etc. This funding will also help in increasing the number of orders and deliveries by 20x on their platform.

Ramesh Mantri from Ashoka Advisory capital, (Advisor to the transaction) says” Food and beverage is a huge sector and almost 80% of it is un-organized till date but is now getting organized with the emergence of new players in this field to exploit and explore the ocean of opportunities”.

“Bueno has maintained a perfect balance between Great food and technology with the right set of strategy and business proposition. Primarily focusing on an end to end premium experience and we love the fact that they are taking a holistic approach on Food and not boxing themselves in cuisines, locations, timings or need states. Bueno is consumer centric and not product centric. They are making it more accessible and seamless through technology which also is a core, a strong team across functions and 5-star co-founder chefs who are determined to deliver the best. All qualities strategic thinking, great character, strong execution skills and an attitude to deliver, won the investors’ confidence and they were excited to invest in this venture as they areextremely sure that Team Bueno can get the pole position in this huge Food market regionally, nationally & then Globally ”

According to Rohan Arora, Founder, Bueno “For us Quality & Sustainability is paramount and defines everything that we do at Bueno. We are also very proud that we are an Indian Brand with global ambitions and proudly take the Tri-colour as the colours of our logo. We intend to create lasting value and hence In the last 3 years we have seen many ups and downs in our journey and  have been on the verge of closing down at least 5-6 times.We have evolved our business model each time to come out stronger and were determined to stick it out & deliver a sustainable business model which can build a great & lasting business.”

” We are quite excited to receive this Pre-series A round of funding which will definitely help us in converting our dreams to reality. We intend to build a one stop global food shop and own the end to end customer experience with world class Food delivered on a seamless technology platform – a premium experience for the customers. Apart from this we are also aiming for sustainable long term business and not in a hurry for mindless growth. We want to build a business of repute and scale by sticking to our core values of Goodness – for Self, Society & The Planet.”

Android & Ios mobile applications are on their way, which are under testing and it will provide real-time information on ordering, tracking and delivery of the food apart from customizing the entire experience. It has also recently launched GPS tracking platform to fasten up pick-ups and deliveries ensuring 100% efficiency. The new website has a better interface and added features such as account management. Referral & loyalty programs are also on the offing. The other features which are in the pipeline are 24×7 deliveries across Gurgaon, enhanced menu (European, Middle Eastern, Soups, Salads, Breakfasts, Burgers, Sandwiches, wraps, Desserts, fresh beverages, kids menu), catering menu etc.

Bueno has 5-star Chefs who are also co-founders – Vipul Arora & Puneet Jain. They bring ~20 years of Global Cuisine / Operations experience across Oberoi’s, Intercontinental, Olive & McDonalds and spearhead 24×7 kitchen operations,  supply chain & delivery.

The core team also includes Ritesh Shrivastava – an IHM alumni heading Market Operations , Kapil Gupta whose team at OMLogic spearhead technology & Digital Marketing and Pankaj Batra whose team at Sparse Labs relentless work on cutting edge technology development & analytics.