The worldwide luxury furniture market reached approximately USD 25.5 billion in 2024, presenting significant opportunities for high-end brands to drive revenue growth. However, with consumer demand for personalized and interactive shopping experiences on the rise, traditional product pages with limited engagement are no longer sufficient.
To stay competitive, many luxury furniture brands are turning to an innovative solution called 3D product configurators. This tool allows customers to design, customize, and visualize furniture pieces easily, further reducing the sales process and saving efforts. This article will explore what makes a great 3D configurator, how it benefits the furniture industry, and the best 3D product configurations that you should consider to implement.
Without further ado, let’s check out!
A Summary of 3D Product Configurators
What is a 3D product configurator?
A 3D product configurator is an interactive product builder that allows users to interact immersively with products in 3D views. Unlike static images, 3D configurators let users rotate, zoom, and view their own products from all angles, providing a lifelike experience. This makes them particularly valuable for high-end industries, including furniture, where customers expect more personalization and visual accuracy before making a purchase.
The role of 3D configurators in the high-end furniture industry
Not just leveling up the aspect of designing high-end furniture, 3D configurators have become a must-have sales tool for startups to stay competitive with renowned brands. So now, let’s take a look at how 3D product configurators support the furniture industry.
- Empower immersive shopping experiences
With photorealistic visualization and interactive customization, 3D configurators create a “try before you buy” and “self-design” experience. Customers can explore endless combinations on their own, making shopping more engaging and personalized than ever.
- Increase sales and save efforts
3D product configurators simplify complex purchasing decisions because customers can clarify everything they’re getting before placing an order. This not only reduces hesitation for faster purchasing decisions but also frees up sales teams from handling repetitive queries & manual quotations, allowing them to focus on more high-value consultations.
- Reduce product return costs
Returns are costly, especially for customized furniture pieces. Apparently, real-time 3D visualizations enhance the level of accuracy in design, helping reduce post-purchase dissatisfaction and unnecessary returns from customers.
- Enhance brand perception and loyalty
Offering a cutting-edge 3D configuration experience indicates innovation and customer focus, which are all critical qualities for a luxurious furniture brand. Customers feel more connected to a brand, further enhancing brand identity and building long-term loyalty.
Key Features to Look For in a 3D Configurator for Luxury Furniture
Luxury furniture buyers expect seamless, personalized shopping experiences, and a robust ecommerce configurator, like a 3D product configurator, delivers that effectively. Below are the must-have features that high-end furniture brands should consider now:
- Rule-based configuration
Besides the standard feature of real-time, 360-degree customization and visualization, a 3D furniture configurator should be pre-defined with rule-based configuration logic. This ensures that only compatible components can be selected together, reducing design errors and return rates, especially when working with highly modular/ complex designs.
- Visual Configure, Price, Quote (Visual CPQ)
Visual CQP allows users to configure products and see prices and quotes simultaneously. As users modify their furniture design, and the product configurator updates the price dynamically, streamlining the decision-making process and reducing cart abandonment.
- Augmented Reality (AR)
AR is one of the emerging tech trends that is reshaping the eCommerce landscape. Thanks to letting customers project their own furniture into their real space, AR bridges the gap between online shopping and in-store experiences to better engage customers.
- 3D Room Planning
High-end furniture brands should consider this advanced feature to offer a holistic design experience. Users can lay out entire spaces with multiple products, test different configurations, and visualize how items work together. This helps transform the buyer journey from a single-product selection to full-room inspiration for closing deals faster.
- Integration with existing systems
Your 3D product configurators should seamlessly integrate with the existing tech stack, including ERP, CRM, inventory management, and eCommerce platforms. This will ensure real-time data synchronization, unified workflows, and reduced operational friction.
Best 5 3D Product Configurations for Furniture
#1. VividWorks
VividWorks leads the pack with its well-performing 3D product configurator designed for bespoke and complex furniture retailers. This product configurator lets users create, customize, and visualize products in 3D views, and even add modules to expand designs. Its visual CPQ capabilities offer precise prices and quotes for each real-time modification.
Grand+Benedicts, Supra Cabinets, Montana, and Lundia are the leading furniture brands that have successfully implemented VividWorks’ 3D configurator to improve their sales. The configurator’s ability to work well with existing systems, like eCommerce platforms, CRMs, or ERPs, helps these brands save time when integrating it into their websites. VividWorks also offers a 3D room planner and AR to bring a more interactive experience.
#2. Threekit
Threekit is famous for its AI and AR-powered technology and 3D Asset Management system (3D models and CAD files). While these technologies target delivering precise, engaging product visuals, they may not offer the same level of modular design depth. Thus, if you prefer working with 3D files with basic customization, Threekit will be great.
#3. Zakeke
Zakeke 3D product configurator allows users to interact actively with simple product designs, such as cups or shoes, in terms of color, materials, and size. It also supports both 2D and 3D visualization options, making it flexible in how it showcases finalized products. Basically, Zakeke still excels in delivering a smooth, accessible customization experience.
#4. Salsita
Salsita delivers a reliable 3D product configurator that supports real-time visualization and configuration (e.g., color), as well as seamless integrations. However, it lacks the ability to enable a 3D room planner, which means users can not visualize how configured furniture pieces would fit or look in their actual space for informed decision-making.
#5. Fixtuur
Fixtuur focuses on 3D visualizations more than product configuration. Its strength lies in helping customers explore and visualize furniture immersively with AR and 3D views. And users can only modify a few options, like color and size, and the color of products.
Conclusion
The rise of 3D product configurators has transformed the high-end furniture industry, offering immersive, efficient, and personalized shopping experiences. Selecting a product configurator with proper features, like rule-based logic, visual CPQ, AR integration, and 3D room planning, is crucial for brands to stay ahead in the competitive furniture industry. Don’t forget to work with a trusted 3D configuration provider to ensure the best results.
