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Data analytics startup Near secured $100 mn

Data Analytics startup Near has now secured $100 Million from the Greater Pacific Capital. The startup will now be going to use the funds to expand into some of the new markets. While on the other hand, a startup has a team of engineers in Bangalore, it is yet to launch its service in India.

The latest funding round has now taken the total capital secured by the company to around $134 Million.

Near’s existing investor include the Cisco Investment, JP Morgan, Telstra ventures, Sequoia Capital. “Near provides insights into human behavior by analyzing where people are and combining that with a multitude of data points to predict and influence behaviour…” Ketan Patel, CEO of GPC, said in the statement.

The company which is founded in the year 2012 by the Mathews, it provides a data-driven end to end marketing automation solutions with the help of a suite of Software as a Service products. The company solutions allow the brands, publishers, and enterprises to use the location, transaction, and some other real-world signals for marketing and data analytics.

Source: techCircle



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