Digital Mall of Asia(DMA), which is a virtual eCommerce platform, has now secured INR 22 crore in the funding round led by the real estate investor Satish Jain via a privately held Amour Infrastructure.
DMA plans to use the amount to scale up the product development and branding to create awareness about its key offering, which is followed by an upcoming launch in the Indian eCommerce space.
The platform, as of now, aims to offers a “digital mall” experience to customers.
“DMA is a one-of-its-kind concept, and we are certain that nobody has experienced such innovation in the country to date. We are very excited to launch this unique portal for the first time ever in the Indian market and hope to witness amazing responses from the crowd, especially the millennial generation,” said Rishabh Mehra, he company’s managing director, and CEO.