As part of a strategic cost optimization strategy, Dream Sports, the parent business of fantasy sports platform Dream11, has announced plans to relocate its offices from the Bandra Kurla Complex (BKC) to Worli, Mumbai. Following the Progressive Online Gaming Act (PROGA) 2025, which caused Dream11’s real-money gaming vertical to wind down, the decision was made. With the opening of the new “Dream Sports Stadium” office in January 2026, all group brands including Dream11, FanCode, DreamSetGo, and others will be located under one roof in Worli. This move embodies the desire to improve operational efficiency while managing regulatory changes and represents a return to the company’s origins.
A Return to the Roots and Organizational Streamlining:
Returning to the area where Dream11 originated was both a strategic and symbolic move, according to co-founder and CEO Harsh Jain. The initial firm started off in a small office in Lower Parel, Mumbai. The move back to Worli is intended to strengthen team ties and promote cooperation across different verticals. In order to facilitate quicker innovation and unified execution within the company’s growing sports tech ecosystem, the new office is designed to improve team synergy and expedite decision-making processes. Dream Sports plans to retain a lean operational model in a difficult regulatory environment and optimize resource utilization by merging activities.
Post-PROGA Strategy: Expanding Non-Real-Money Offerings
With the Progressive Online Gaming Act curtailing real-money games, Dream Sports is pivoting towards augmenting its non-real-money gaming offerings and bolstering its digital product development. The company is focusing on deepening fan engagement via technology-driven sports experiences, integrating AI and data analytics for enhanced user interaction. Forward-looking strategies include global expansion plans and the nurturing of emerging product segments such as fantasy cricket, esports, and sports content platforms. The consolidation at Worli represents a foundational step in this transformation journey by centralising expertise and strengthening innovation hubs within the group.
Financial Health and Adaptation Amid Regulatory Changes:
Dream Sports, the parent company of Dream11, reported a robust financial performance in FY23, with operational revenue surging to ₹6,384 crore from ₹3,841 crore in FY22, reflecting a 66% increase. The company’s net profit stood at ₹188 crore for FY23, demonstrating strong growth despite regulatory challenges. However, the Progressive Online Gaming Act (PROGA) 2025 led Dream11 to shut down its real-money gaming vertical, which historically contributed most of its revenue. This regulatory shift compelled the company to pivot to free-to-play and ad-supported models, which are still being scaled for revenue generation. Dream Sports is also diversifying its business by exploring new verticals such as wealth tech, including a personal money management app called Dream Money, which offers features like gold investments, fixed deposits, and expense tracking. This diversification forms part of a broader strategic focus on sustainability and innovation as the company navigates a transformed regulatory environment.
Managing Regulatory Changes and Future Outlook:
The regulatory landscape for online gaming in India is evolving rapidly, with PROGA placing strict regulations on real-money formats and reshaping the sector’s business models. Dream Sports’ proactive approach initiating the shutdown of its real-money vertical before the law’s enactment illustrates a commitment to compliance and long-term sustainability. With costs optimised and the team consolidated in Worli, Dream Sports is well-positioned to ride the next wave of opportunity in sports technology and fantasy gaming. Industry observers expect Dream Sports to continue leveraging its deep market knowledge, brand loyalty, and technological prowess to maintain its leadership despite the ongoing regulatory headwinds.
