Flipkart has now invested around $4 million in the customer engagement and rewards platform EasyRewardz, to make a strong push into the offline to online segment, while also having off potential rivals such as the Reliance Industries.
As a part of the investment, both the companies will enter into the partnership to offer the customer engagement solutions to the merchant sellers transacting on the Flipkart platform.
EasyRewardz analyses the shopping behavior of the individuals based on their instructions with the brands, which also helps them to understand the shopper better and makes more recommendations on campaigns that generate the requisite high return on investments.
“CRM software adoption is seeing a 16% year-over-year increase globally, with APAC alone growing at over 20%. We see SMBs in retail adopting this the fastest as customer-centricity, and customer experience continues to hold centreground in retailing,” Chatterjee said.
“Flipkart continues to make investments in the Indian ecosystem to deliver value to our customers. Our investment in EasyRewardz is part of our ongoing initiatives to provide superior customer experiences,” the company said in a statement.