More than 32% of internet users are active on Instagram. The globally accessible social media platform has emerged as the strongest digital marketing tool for local and international businesses. It is a relatively unconventional source of data for a massive segment of the population. One may think that Instagram is just like any other social media platform, but on the contrary, Instagram offers digital marketing tools for the enhancement of your real estate business like no other. It is pocket-friendly and efficient. The free Instagram follower app helps you get 100k free Instagram followers quickly and easily. Instagram can help you boost your leads and stimulate exponential growth in your business without putting in too much hard work. KamaDeva Yoga has a list of the top automation tools available for Instagram.
Here are five reasons why every real estate business must have a striking Instagram presence
- Your potential consumers are on Instagram
Every business has a target group. It is a distinguished segment of the population that may generate sales. Almost every house-hunter or anybody who wishes to seek a real estate opportunity looks up for options on the internet. The normal procedure today of renting or buying a house or property in today’s time consists of extensive research online, comparing various websites, and weighing the pros and cons of each. If you wish to generate more leads, be where your customers are.
Maintaining a solid presence online is indispensable because you increase the visibility of your brand or business. The real estate business needs an exquisite Instagram presence since the online platform allows you multiple opportunities to catch the attention of your potential consumers. In order to boost real estate marketing, Instagram lets you host ads on Instagram stories and also promotes your brand through influencer marketing and various other promotional tools.
- Instagram is the most economical promotional tool
Since decades Digital media has served as an effective promotional tool for brands and services across the globe. Multi-channel promotions are used frequently by major industries and businesses to boost their sales. You can also host your ads and promotional content on various OTT platforms like Netflix and Amazon Prime. Then why Instagram? Because social media marketing is more economical and effective. Marketing your presence on Instagram shall be a more economically sound choice than placing banners or promoting through emails. Instagram marketing has evolved into the most contemporary marketing tool in the 21st century.
- A solid online presence increases customer affinity
If you are present on Instagram, people who watch an advertisement or video promotion while scrolling through Insta stories can instantly check out your feed and make sure that you are a legit service provider. It is borderline fishy to not have an online presence in today’s time. You can use the free ad maker to create advertisements for the properties that are on sale and run these ads through Instagram.
- The quickest communication tool- update about sales and offers- Virtual tour
One thing that social media marketing allows is 24/7 real-time promotions. You can promote your business and generate leads around the clock. If your property is on sale or holds a limited time offer or if you want to highlight your USPs, there’s nothing better than a social media outreach. In just one post or video, you can seek the attention of a massive audience. An effective call to action can instantly attract more traffic on your Instagram feed thereby generating more leads. To enhance your business, you must ensure that your consumers are updated regularly about the latest offers and discounts in the most striking way. Create intriguing posts and videos of your property to market your presence effectively. You can also provide your consumers with a virtual tour of the property and make your service more accessible and favored. You can create these virtual tours by using various video making tools available online. Design the best promotional campaigns without putting in too much hard work with the help of applications and software.
- Helps you establish a community
Social media marketing has been a victorious strike since it records the largest audience engagement rate than any other type of marketing. It is only through social media that you can build a functional, user-friendly, and intuitive network on users to enable effective B2C communication. Establishing an online community does not only increase customer affinity but also boosts your business because you are open to feedback and can convey the correct message to your target group instantly. Real estate marketing has been simplified through social media since online communities hold virtual records and testimonials of your business that great a good brand identity in the market.
After deeply understanding the composition of your target group, you can now strategize effective marketing campaigns of your real estate business through Instagram and launch your business in the digital space.