On February 12, 2024, the Allegiant Stadium in Las Vegas hosted Super Bowl LVIII, showcasing an intense matchup between the Kansas City Chiefs and the San Francisco 49ers. In a nail-biting game that extended into overtime, the Chiefs secured their second consecutive Super Bowl victory with a final score of 25-22, a historic moment in NFL history.
Aside from the on-field action, Super Bowl 2024 left its mark in the realm of advertising. Companies spared no expense, investing a substantial $7 million for a mere 30 seconds of airtime during the event. The commercials featured a star-studded lineup including celebrities such as Ben Affleck, Jennifer Aniston, and Beyoncé.
Recognizable brands like Uber Eats, Booking.com, Bud Light, Google, Mountain Dew Baja Blast, Starry, and T-Mobile took advantage of this prime advertising opportunity, contributing to the overall spectacle of the event. These commercials not only captivated audiences but also became pivotal moments, adding to the Super Bowl’s cultural significance.
Let’s take a look at the Super Bowl 2024 ads ranked from best to worst. This ranking data is from USA TODAY Ad Meter which ranks ads based on public opinions and polls.
Like a Good Neighbaaa – State Farm
State Farm’s winning ad, “Like a Good Neighbaaa,” starring Arnold Schwarzenegger and Danny DeVito, cleverly played on the actors’ iconic roles in the film “Twins,” creating a humorous depiction of mismatched neighbors that resonated with viewers.
The DunKings – Dunkin
Dunkin’ scored with “The DunKings,” showcasing its offerings in a fun way. The ad, featuring friends enjoying Dunkin’s products during a basketball game, stood out with vibrant visuals, catchy music, and a relatable scenario that made it a memorable hit.
Perfect 10 | The Kia EV9 – Kia
Kia’s “Perfect 10 | The Kia EV9” took the stage by highlighting the sleek design and advanced technology of the Kia EV9. With smooth visuals and a clear message about the EV9’s features, the ad effectively communicated the car’s appeal to the audience.
Worth Remembering – Uber Eats
Uber Eats made waves with “Worth Remembering,” a creative and memorable approach that emphasized the joy and connection food brings. The ad’s emotional resonance and unique concept set it apart as a standout in the Super Bowl ad lineup.
Born to Play – NFL
The NFL’s “Born to Play” celebrated the spirit of football, resonating with fans and casual viewers alike. The ad featured a montage of young athletes in action, capturing the joy and passion of playing football, and left a lasting impact with its uplifting message and high-energy visuals.
Hard Knocks: A Dove Super Bowl Film – Dove
Dove’s “Hard Knocks: A Dove Super Bowl Film” stood out for its powerful message and emotional impact. Through vignettes depicting everyday challenges and triumphs, the ad emphasized the importance of self-care and resilience, creating a standout moment during the Super Bowl.
Talkin’ Like Walken – BMW
BMW’s “Talkin’ Like Walken” brought humor and creativity to the stage with a celebrity impersonation. Featuring a man speaking in a Christopher Walken impersonation, the ad amused viewers and cleverly used celebrity presence to make it a standout among the Super Bowl commercials.
Old School Delivery – Budweiser
Budweiser’s “Old School Delivery” took viewers on a nostalgic journey with a Budweiser delivery man in a vintage truck, spreading smiles along the way. The ad’s heartwarming storyline and clear brand messaging made it a hit with Super Bowl audiences.
Can’t B Broken – Verizon
Verizon’s “Can’t B Broken” delivered a strong message and impactful visuals, showcasing vignettes of people overcoming challenges. The ad emphasized the strength and resilience of the human spirit, earning praise for its powerful storytelling during the Super Bowl.
Dina & Mita – Dorito
Doritos’ “Dina & Mita” brought humor and surprise with a magical twist. Featuring two friends who discover a magical bag of Doritos, the ad’s humor, surprise element, and clear brand messaging made it a favorite among Super Bowl viewers.
Javier in Frame – Google
Google’s “Javier in Frame” stood out for its innovative use of technology and engaging storyline. Featuring a man using Google’s services to capture life’s moments, the ad’s innovative concept, engaging story, and clear brand messaging made it a standout during the Super Bowl.
Mayo Cat – Hellmann
Hellmann’s “Mayo Cat” brought unexpected humor to the table with a cat’s love for mayonnaise. The ad’s unexpected twist, humor, and clear brand messaging made it a hit with Super Bowl viewers.
Picklebabies – Etrade
ETRADE’s “Picklebabies” stood out with its quirky concept and memorable visuals. Featuring babies dressed as pickles, the ad promoted ETRADE’s services in a fun and unique way, making it a standout during the Super Bowl.
An American Love Story – Volkswagen USA
Volkswagen USA’s “An American Love Story” warmed hearts with a heartwarming tale of a couple’s journey with their Volkswagen. The ad emphasized the brand’s reliability and longevity, making it a standout with beautiful cinematography and a clear brand message during the Super Bowl.
Michael CeraVe, CeraVe – CeraVe
CeraVe’s “Michael CeraVe, CeraVe” brought clever wordplay and engaging visuals to the Super Bowl stage. Featuring actor Michael Cera promoting CeraVe’s skincare products, the ad’s clever wordplay, engaging visuals, and clear brand messaging made it a standout.
Hail Patrick – Paramount+
Paramount+’s “Hail Patrick” featured a star-studded cast and an exciting storyline, with actor Patrick Stewart promoting the streaming service. The ad’s star-studded cast, exciting storyline, and clear brand messaging made it a standout during the Super Bowl.
Wicked’ trailer – Universal
Universal’s “‘Wicked’ trailer” offered a thrilling preview of the upcoming movie. The ad’s exciting preview, high-quality visuals, and clear brand messaging created anticipation among Super Bowl viewers.
Silence – The Foundation to Combat Antisemitism
The Foundation to Combat Antisemitism’s “Silence” delivered a powerful message and impactful visuals, depicting the impact of antisemitism. The ad emphasized the importance of speaking out against hate, making it a standout during the Super Bowl.
Easy Night Out – Bud Light
Bud Light’s “Easy Night Out” brought humor and relatability to the forefront. Featuring friends enjoying a night out with Bud Light, the ad emphasized the brand’s role in creating memorable moments and resonated with Super Bowl viewers.
Superior Beach – Michelob ULTRA
Michelob ULTRA’s “Superior Beach” captivated audiences with beautiful visuals and a refreshing concept. Featuring friends enjoying a day at the beach with Michelob ULTRA, the ad emphasized the brand’s role in creating enjoyable moments, making it a standout during the Super Bowl.