AviFableStreet, a Gurgaon based technology-enabled premium work wear brand, has now secured INR 21 crore in the funding round of Series A led by the Fireside Ventures.
Dipanjan Basu, Partner and CFO at Fireside Ventures, said,
“We have been impressed with the strong brand followership and customer excitement for FableStreet. The brand has a sharp understanding of customer needs and has constantly evolved to provide quality and unique solutions to address them. We, at Fireside, believe that personalisation and technology-driven business models will be the new frontrunners in the consumer segment and are pleased to support Ayushi and her vision to provide quality and premium workwear to women.”
Dipanjan is also going to join as a FableStreet Board of Member.
On the fundraising, Ayushi Gudwani, Founder and CEO, FableStreet, said,
“We are building a one-stop destination for all the lifestyle needs of professional women. Since launch, we have seen massive product acceptance, globally, and our ‘my style, your fit’ concept to offer bespoke fits has to be the real differentiator. We are excited to partner with Fireside on this journey to scale FableStreet.”
The company revealed that the newly secured funds would be going to be utilized for the market expansion which includes the offline presence, hiring senior professionals, and adding product categories that will also be going to partner in the growth and brand building.